Letter To The Dean Essay

I am writing to express my interest in the Master of Arts in Physical Education with Single Subject Teaching Credential at Azusa Pacific University. I am aware it provides the best education and environment for both graduate and post-graduate students. I currently hold my Bachelor’s of Arts in Communication from the University of Wyoming (WYO). While attending WYO, I lettered in the schools football program and physical education played an integral role in keeping my body prepared for the physicality of the sport. I believe that your university is one of the best schools since it offers a combined masters and credential program. I developed an interest in physical education when I began coaching football for at risk youth at the Cathedral Home for Children, my junior and senior years at (WYO). Since I graduated I have been working as a substitute teacher and football coach at the high school level for two years. These work experiences have taught me patience, perseverance, and interpersonal skills. I have dealt with students/athletes from various backgrounds; therefore, making me more flexible when it comes to my coaching/teaching methods. I also became more creative in coming up with ways to inspire my students/athletes and help them reach their long-term goals. The personal qualities and the skills that I have acquired will surely aid me in fulfilling your requirements and hopefully increase the chance of securing a place in your institution. If ever I am chosen as a graduate student in your school, I will continue to work hard to reach my long-term goals in life. These goals include career advancement, improvement on teaching/coaching strategies, and contribution to the at risk youth in the community. I will work hard to achieve these goals not just for my sake but for the sake of my student/athletes and the community. I want to use what I’ve learned to improve my current condition and give back. Given my education and experience, I am confident that I am an excellent fit for the APU Physical Education program. I know that in your university I will be able to achieve my goals and enrich my knowledge to improve further skills.

Passion for College Students Essay

College students traditionally show pride towards their respective school. What makes students so enthusiastic for their school? In Laura Randall’s â€Å"Things You Only Do in College† and David Berreby’s â€Å"It Takes a Tribe† both writers explore college culture but come up with decidedly different results. Randall argues that college students’ traditions are embarrassing to the university, and students should be focusing on schoolwork not traditions; but Berreby suggests traditions are for the pride which students have for their school. In this essay I argue that students are passionate for their school, and the traditions they participate in are for the pride they have for the school. Randall discusses the traditions at various universities, or the hazing rituals for the fraternities and sororities on the many campuses. In her writing she looks disgusted that colleges are not trying to stop these â€Å"stupid traditions† in Randall’s mind. She states â€Å"Today’s traditions are more likely to involve nudity, fire, and intoxicants and be closely monitored by publicity-wary administrators† (Randall, 211). This quote shows the disappointment for college students and their traditions. Randall is saying there are not any traditions which are good for the university, or the people that participate. Randall implies that these traditions are embarrassing to the universities. In Randall’s writing â€Å"Things You Only Do In College† she discusses tradition students participate in, which she finds embarrassing. Randall believes there should be more money pumped into schools academic fields, because that is the reason the students are there in the first place. She believes the universities should crack down on the traditions which get students in trouble. However, most of these traditions were started over school pride. For example, students will go streaking to break out of their â€Å"shell† and show their school spirit. However, Randall believes these traditions are pointless, and they have no meaning of school pride. Randall writes â€Å"Like their zanier predecessors, they are a long-remembered part of the college experience if occasionally rowdy, childish, illegal, or all three† (Randall, 211). In this quote, a zanier predecessor means the crazy people who did this before them. This passage states that traditions are a part of the college experience, even though they are mostly rambunctious. Traditions might be outlawed, or looked down upon them by the administrators of the university, but the students do these rowdy acts for the pride they have for the university. Sure students will go streaking, and jump into a lake, but they do it for fun, and for their pride of the university. If the students do not care for the university they would not do something so odd for the fun of it. The athletics are what make students passionate for the university. Most weird traditions are started in support for the athletics. The athletics are supported by the student body, and it brings everyone together to do these traditions. In David Berreby’s essay â€Å"It Takes a Tribe† he talks about school pride, and how most college students view it’s us vs. them. David Berreby talks about many rivalries between colleges, and the majority of them are started by athletics. There are academic rivalries between many universities around the country; for example Harvard/Yale, or Princeton/Penn. However, most people when speaking of a rivalry think of some kind of athletics competition. There are students however, who do not know all of the traditions when they first go to their school. They pick them up as they go along. Berreby writes â€Å"They’ll be singing their school songs and cherishing the traditions (just as soon as they learn what they are† (Berreby, 207). In this quote he is saying there are many students who apply to colleges for name recognition. However, when they get to the university or college they will participate in the traditions. Not every student at Penn State knows the fight song or the alma mater. However, when they go to a football game or any other sporting event they will be standing proudly singing that same fight song or alma mater. Berreby states that â€Å"They’ll learn contempt for that rival university, Oklahoma to their Texas, Sacramento State to their U. C. Davis, Annapolis to their West Point† (Berreby, 207). This quote is saying the students will also learn who the rival university is, and they will build a hatred for them, and root against them every chance they get. He also talks about some of the bigger rivalries between colleges. Oklahoma and Texas have been rivals for years, but in the public eye society view this rivalry for sports. No one thinks about whose graduates succeed more after college. Society’s views on rivalries deal with sports, and college students live off their sports teams. If the teams do well then the campus is always more lively, but if the teams lose there is a down feeling all throughout the campus. For example, before Penn State played Michigan in football this year there was a huge anticipation for the game. Most of my friends and me would torture the people who drove from Michigan to the game. Then, after Penn State lost there was a huge negativity all throughout main campus, and I could tell especially from talking to people even a couple days or weeks afterwards. David Berreby in his essay â€Å"It Takes a Tribe† discusses college rivalries, and how students are passionate for their schools for the rivalries. David Berreby and Laura Randall both write about college traditions, and the students that participate in them. However, they both have very different opinions on the traditions. Randall believes the universities are tired of the traditions that students take a part in. She also implies that there needs to be more focus in the classroom. However, Berreby writes about how students are doing these traditions because of the pride they have for the university. He implies that students also love the rivalry between colleges. In colleges around the world students have different opinions on the universities they attend. In my college experience I have found nothing that makes me more excited than sporting events. Of course I go to class because that is the reason why any student goes to college. However, my passion for this university goes beyond the sporting events. The pride I have is different than what others have. Although, I do participate in all the traditions at Penn State, whether it’s going to the football game, and singing the alma mater, or singing Hey Baby in between the third and fourth quarter of a football game. They are all traditions which students that are enthusiastic for this university participate in. Students everywhere have some type of school pride, but all express it differently. Whether it’s streaking, or hazing they all have a meaning. The traditions that students participate in are out of the pride they have in their school, and there is nothing that will stop students from doing these traditions in the future.

Emerging Technologies

Emerging Technologies April 2012 Table of Contents 1. Introduction3 2. Augmented reality4 3. Google's Project Glass5 4. Conclusion6 5. References7 1. Introduction Technology is a big part of our life and something we as humans adapt to easily. We have come to accept that life lived through computer systems is natural. Gadgets and other electronic devices not only help us with our every day lives but they connect us to each other in ways we couldn't even have imagined a few years ago. Technology has become coexistent with our reality and we have created new realities inside these machines. We represent ourselves online.We create new lives that can take their own course. Online reality is becoming, more and more, our lived reality. Every new technology is bringing us closer to a life that is more and more lived digitally. Twenty years ago, none could have even dreamed of the possibilities of personal smart phones or tablet device. Our lives are constantly being changed by connection wi th newer technologies. Using new NFC-based smart phones, we will be able to pay without ever touching our wallets. There are devices that tell us what to wear or what’s the weather will be like and all we need to do is ask.With the speed of progress over the last fiver years, can we imagine how things will look like ten years from now? How is technology going to shape our reality? Will it be through more advanced forms of the digital reality we have created? How are we going to interact with our world? More and more technological companies understand that their survival in the market depends on innovation. Technological changes are coming quickly and their response to those changes must be swift. So how is the biggest search company in the world handling change?Google has proved again and again that it can enter an already overcrowded market and bring something new to it. What can this tell us about brand new technologies being developed within Google itself? Is the search gi ant ready to show us the future? What emerging technologies will impress potential customers? On January 9th 2007, Steve Jobs, then CEO of Apple, unveiled new mobile smart phone to the world – almost overnight it changed our view on how the mobile phone should look and behave. Its success had a major influence on many technology companies.Apple showed that product innovation really leads to market success – you can be the first to do something entirely new and dominate the market with it. This essay will look at Google’s attempt to create ‘the new smart phone’ – to impress world with its view on where the future is headed to and to use this new technology to change the marketplace and change Google. 2. Augmented reality Augmented reality (AR) is a live, direct or indirect, view of the real-world environment, with elements augmented by computer-generated sensory input such as sound, video, graphics or GPS data (Wikipedia).AR basically has the ability to add or subtract information from one's perception of reality, through use of wearable computer. Unlike virtual reality, where user is completely immersed inside a synthetic environment, AR allows the user to see and engage with the real world, with virtual objects added on top of it. AR is about supplementing reality, not replacing it. It can be used to not just add virtual objects to a user’s view but to remove them as well. There are two different design approaches to building an AR system. Optical or video technologies can be used for AR systems.Optical, or ‘see-though’ AR works by placing optical combiners before the user’s eye. These partially reflect light and project images, so the user sees combined images of the real environment and the virtual one. This technology is commonly used in military aircrafts, where combiners are attached to the pilot’s helmet. The second type is video, where users don't need to wear any monitors that project AR but where the monitors are fixed or the image is projected in front of the user. The main hardware behind AR are processors, display, ensors and input devices such as accelerometers, GPS and solid-state compasses. AR can be mixed with other senses like touch to provide tactile feedback or sound to enhance the sense of reality. Google is not the first consumer-focused company to research and develop AR. Many others are already pioneering this technology. Gaming companies like Sony and Nintendo are already using AR in their handheld devices. Playstation Vita and Nintendo 3DS already come with â€Å"AR† cards allowing gamers to play games using device cameras to focus on real-life cards.Modern mobile phones have similar uses of AR. Companies like Layar and Yelp use augment reality (with the help of GPS compasses and connection to the internet) to display information that surrounds the user and is viewable through smartphone displays. The user’s mobile phone dis plays real world images, scanned through the device's camera, with added information on its display. For example, Yelp gives information about nearby restaurants and bars, which is overplayed on top of a real-world image. The disadvantage of using AR with handheld devices are its physical constrains.Users have to hold the handheld device in front of them and its view is limited to the handheld’s display. A more promising use of AR is shown by spatial augmented reality (SAR). In 1998, Professor Ramesh Raskar developed Shader lamps, which project imagery onto neutral objects enhancing the object’s appearance using camera, projector and sensors. Raskar in his workshop showed how his device can operate within standard environment. The user is not required to wear the display over their eyes, instead a miniature projector, worn by user, projects the imagery onto flat surface in front of him.The device includes a camera that captures real world images. Sensors in the camera record users gestures and software interprets their meaning. Examples of its use include users taking real-world screenshots just by making simple gestures, camera pointing at products to scan their barcodes, software then searches for products online and shows users more information about the chosen product. Users can annotate real world objects, get real time information about people and services via an internet connection and more.At CES 2012, company Innovega introduced AR-based contact lenses with special filtering systems that allow human eyes to focus on the image projected close to the eye. Normally, the human eye cannot focus on images at this close range but with Innovega's contact lens the image becomes easier to focus on. Without these contact lenses, human eyes would have to be constantly scanned by the AR device and display would have to dynamically adjust focus, which would require additional hardware to read eye movements.What Innovega is attempting to achieve is to eliminate dynamic focus and try to replace it with a clever filtering system through the contact lens. Innovega is already working on the device that will project images on spectacles worn in front of the eye of the user, with wide field of view and very high resolution. These are just few examples of different companies trying to get the best of AR. But dynamic is still the key word to describe the level of innovation. None of these companies has yet produced a final product that would be available to masses. Nor has the best resourced of them – Google. 3. Google's Project GlassOn 4th April 2012, on Google's social network Google plus, the search engine giant showed what it thinks new smart phones should look like – called ‘Glass’ it is a small, wearable device, which uses AR as its interface with the user. The concept video on Glass shows us how Google thinks AR would work in real life (https://plus. google. com/111626127367496192147/posts) and concept p hotos show a wearable device that look identical to standard glasses. The video demonstrates how users of the device can interact with Google's already existing services like Google Maps, Google Music, Google+ Hangouts and more.Google has created a good ecosystem of apps and services and Android, the smartphone operating system developed by Google, uses most of these services successfully today. All of them are greatly integrated for a seamless experience to provide as much information to its user as is required. This environment of apps and services should be integrated into Glass as well, as Google's concept video suggests. But services and apps are only one side of the coin. Gestures and voice control plays important role in controlling this device. Glass should intelligently recognise not just voice commands, but phrases as well.Apple's personal assistant Siri is a great example of the direction Google and Glass should be headed to. But even Siri is far from perfect. It requires constant connection with its servers to interpret the voice commands, it recognises basic phrases but it doesn't follow conversation, as Apple commercials suggest, and commands spoken with heavy accents are not recognised as they should. This is of course because this technology is just evolving and anyone in contact with voice recognition software can confirm that is far from perfect.What Google demonstrates in its concept video is a device that can not only recognise phrases but recognise different meanings to voice commands and, apparently, follow conversation as well. With device like Glass, there is no keyboard attached, so sending text messages, emails, taking pictures, getting directions – all the basic functionalities of modern smartphones – need to be interpreted differently. Another interesting concept is control of the device through gestures. The concept video introduces a simple user interface.It is hidden from the user, unless he performs a gesture or th e device detects a particular head movement. In November 2001, Microsoft officially launched their gaming console Xbox and knowingly entered highly competitive market. They shifted from being solely a professional software company to the hardware and gaming market. Xbox was and today is hugely successful and shows how a technology company can focus not only on software but on hardware as well. Xbox Kinect, the gesture controller for Xbox 360 (second generation Xbox) was launched more recently and proved a huge success as well.Microsoft successfully merged a popular gaming console with effortless gesture and voice command controls. In the world of Nintendo Wii (another gesture-controlled gaming console) this was a natural step to compete in the gaming market. With project Glass, Google have to perfect gesture recognition and offer it in a much smaller device than Microsoft's Kinect. Can this be done? Or is Google creating a level of over expectation that their hardware cannot live up to? There are still major hardware and software limitations to this degree of augmented reality devices.GPS is currently accurate only within 30 feet from the device and doesn't work well indoors. The display that provides visual feedback needs to filter just enough light for the user to see the environment behind it, but enough to actually merge virtual and real environment together. The brightness difference between indoors and outdoors is still a big problem. No display made to date can handle transition from different environments as Project Glass's concept video demonstrates, and there is still issue with human eye focusing on image placed close to it. Glass is akin to a concept car, but not like those commercially ludicrous models automakers show off annually just to demonstrate how impossibly blue the sky can be. Glass would be a new prism through which we would filter every aspect of our lives — just as the smartphone went from zero to always on. ’ (John C Abe ll / Wired. com 2012) Microsoft's Xbox revenue is 14% of its whole earnings to this day and growing. If Google invests its huge resources to develop a device like Glass, can it generate similar revenue? Google started as a internet search company, and from search giant, it transformed itself into advertising provider.Using AdWords and AdSense technology, Google can target particular groups of people who are more willing to respond to an advertisement. Advertisers can submit ads and include lists of keywords relating to the product. When users search the web using keywords provided, Google displays ads as a part of the search result and advertisers pay for every time user clicks on the ad. With AdSense, web masters can integrate Google ads directly on their websites. Google would naturally want to integrate this technology to Glass as well.With wearable computers, users would expose their every day lives and provide huge amount of valuable information about themselves for advertising purposes. Google would get access to information like, where users live, which bars or restaurants they like or which products they usually buy. Glass could record all of this and more, which would, of course, represent huge privacy invasion for many of us. What about ads themselves? How would Google integrate an ad system into wearable device? AR should provide more efficient ways to stream information.No spam emails or ads flashing right in front of your eyes. No unnecessary information about companies, products and services. It should automatically get ads, as required information, when it is actually needed, and when the user requires it, for example information about nearby restaurants, bars or products that interest the user of the device. It should be there to help whenever it’s needed. With Glass Google could change its advertising strategy from gathering and offering ads to providing useful info thought AR much as Yelp provides today but on much bigger scale.Scienti sts working on Project Glass, Babak Parviz, Steve Lee and Sebastian Thurn remind us that this project is just the beginning of a long journey and many things may change in the course of its development. This device is still only an idea, and won't be ready for general release for at least two years. But even concepts can show us how companies, not only Google, can change themselves, adapt to the new technologies and how this change can benefit their future growth. 4. Conclusion It's still early to talk about success or failure of Project Glass.We do not know if Google can successfully develop a device that would meet our expectations. With AR devices like Glass, we could certainly get information about our environment more ‘naturally’ but we will have to exchange our sense of privacy for it. Google has great potential to unlock new revenue streams and, if done right, this may be next step of computing devices that could change our view of reality and maybe next game-cha nging device that will change Google as well. 5. References Spatially Augmented Reality, Ramesh Raskar, Greg Welch, Henry Fuchs (1999) * A Survey of Augmented Reality, Ronald T. Azuma, 1997 * How Google Works, Jonathan Strickland (http://computer. howstuffworks. com/internet/basics/google4. htm/printable / 2012) * Wearable Computing Will Soon Intensify The Platform  Wars, Frederic Lardinois, 2012 * Google Glasses Face Serious Hurdles, Augmented-Reality Experts Say, Roberto Baldwin, 2012 (http://www. wired. com/gadgetlab/2012/04/augmented-reality-experts-say-google-glasses-face-serious-hurdles/? tm_source=Contextly&utm_medium=RelatedLinks&utm_campaign=Previous) * Augmented Reality: Google’s Project Glass engineers, Bruce Sterling, 2012 (http://www. wired. com/beyond_the_beyond/2012/04/augmented-reality-googles-project-glass-engineers) * Augmented Reality’s Path From Science Fiction to Future Fact, John C Abell, 2012 * Project Glass (https://plus. google. com/111626127 367496192147/posts) * Augmented reality, Wikipedia (http://en. wikipedia. org/wiki/Augmented_reality) *

Can married woman today have it all Essay Example | Topics and Well Written Essays - 750 words

Can married woman today have it all - Essay Example In the past, some societies felt that women were a liability especially when taking them to school. Secondly, women are not considered as possible leaders in many parts of the world. This has been holding women back in the society as well. In many countries, majority of leadership is held by the male gender, which leaves the women at a disadvantage in the society. Women have to struggle way harder than men to get elective posts in many countries even in the developed world. Despite their struggles, they make limited progress. Though some end up getting some of the leadership roles, they are not given the ultimate control especially in high decision making ranks. This has been a setback for women as most of them are not delegated the duties of policy formulation for the society as a whole. Similarly, there is the infamous quote that states that women are their own enemies. This rhetoric statement means that some women are pulling down their fellow women. The unity of women is wanting, and they do not have the much needed corporation to make the best outcome for their own gender. In some instances, women are openly seen to oppose other women. In such cases, the opposing sides create a drift among the women leaving room for men to flourish at their expense. The idea of marriage has been changing over time but depending on the stated issue. To begin with, in the previous years, men were known to be the bread winners of the family. Nowadays, this is almost a forgotten case. The man and woman in the home are both bread winners. A family has to depend on both of them for ultimate survival. For example, while the father provides the basic needs like shelter, the mother is, on the other hand, providing clothing. This has brought stability in families as they never lack basic needs. Similarly, women nowadays are career focused and are likely to look for a career and develop it to the highest of levels. However, in yesteryears, women remained as housewives meaning that th ey did not have any other career apart from caring for the family at the basic level. The changing world has proved that women can also have career even when they have families to take care of. Apparently, women are also in control of numerous families. In ancient times, the man was the only one in control of a home. As such, men had the ultimate control in decision making and execution of tasks. Therefore, women had no room to make any decision when the man of the house was not around. In most cases, women had to wait for the head of the house to make decisions. Such decisions were made without consulting their wives. However, nowadays, this has changed: Women have room to make critical decisions even in the presence of the man of the house. This change has been attributed to the change in women and their desire to make changes in the world. This has uplifted the need for women in the society as they have resulted to positive changes cross the world. In many homes, women are equall y in control just like their male counterparts. It is possible for a woman to have a career and still bring up the family in the best manner possible. To begin with, women have instigated the change they wanted in the world as they now have more opportunities to be heard. Since they want to uplift the girl child in the society, they will work tirelessly to ensure they attain their goals. As such, women are working

Chinese Fashion Industry Essay Example | Topics and Well Written Essays - 5000 words

Chinese Fashion Industry - Essay Example The essay "Chinese Fashion Industry" talks about International Fashion Magazines and their Social Power in China. The government censors the media heavily, with foreign materials and literature screened thoroughly before they are consumed by the Chinese. This not withstanding, the media of the people’s republic of china is one of the vibrant one around the world. Due to the fact that the government no longer subsidizes the state media houses, they have been affected by a shortage of fund (Evans, 2004). This means that they cannot function fully. This has given them a motivation to move away from being the government mouth pieces to produce items that can be consumed by the public. This has meant even going overboard and starting to import foreign programs to broadcast to the local audience. However, the foreign content is still tightly censored by the government. This phenomenon can be found both in print and electronic media. The number of newspapers and magazines circulating in the country has more than tripled in the last three decades. In 2004, the number of magazines circulating in china was approximately 9700. More than a quarter of these titles were commercial magazines. It is a fact that the government has relaxed its regulation on both local and foreign literature, albeit at a small measure. This, coupled with the increased wealth of the Chinese citizens, has attracted a lot of foreign media. The twenty first century has seen an influx of international and foreign media in this country. This includes print media and electronic media. The people of china can now watch foreign program, albeit loosely censored, via the pay channels. They are able now to read publications from the international media houses like the New York Times. Foreign fashion magazines have not been left behind (Xing, 2009). A lot of fashion magazines are now available to Chinese people from foreign publishers. The September of the year 2005 saw such one magazine been launched in china. Conde Nast, the publishers of best selling fashion magazines, launched a local version of one of their best selling magazine. This was Vogue, which they labelled Vogue China (Gareth, 2008). The magazine had some local content with a dash of foreign fashion literature. The first issue was a thick, 430 pages of fashion (Gareth, 2008). It sold very first. In fact, the first 300,000 copies were literally scrambled for by the local fashionistas. The cover model was Australian Gemma Ward. But there was also a dash of local models like Wang Wenqin, Tong Chenjie among others (Miss Zhang, personal communication, 2008). This was the case with other foreign magazines that were making their debut in the Chinese market. However, this success was short lived. Three years down the line, vogue china seems to have grounded to a halt as far as influencing the Chinese fashion culture is concerned (Xing, 2009). It has been left for the few people in the society who are in the elite segment and who have western and foreign orientations. Vogue china can be described as having failed on its mission to change the Chinese. However, local fashion magazines have succeeded in these areas that high end and foreign magazines have failed. The above scenario is not restricted to Vogue China only. Others international magazines which had enjoyed some measure of success after their launching have fizzled out (Latham, 2007). This paper will look at the reason why this is so. Could it be the change in consumer taste, competition or other factors which have led to this scenario The writer, having been an intern at Vogue China offices,

Shuttle Wagons Project Plan Essay Example | Topics and Well Written Essays - 1250 words

Shuttle Wagons Project Plan - Essay Example After completion, the tunnel is meant to join the United Kingdom and France. It will be the longest underwater tunnel in the whole world with a total length of 50 kilometers. The tunnel is inherently a rail transport system, which will enable Eurotunnel, to avail a dive-on shuttle service for the normal road vehicles between the two terminals. Project background Eurotunnel contracted TransManche Link (TML) for the building of the channel tunnel. TML then subcontracted different roll shock manufactures for the buildings of the Shuttle Wagons. The project had a tight timescale and had heavy liquidated damages that were associated with the delays. This paper looks at the design and the manufacture of the transport vehicles called the Shuttle Wagons. The first half of the passenger shuttles comprises a locomotive, twelve single deck wagons for the coaches, the off-loaded wagon, and a loader wagon. The other half is comprised of a similar design but has a two-tier system of wagons for car s. Each single deck is designed to carry a coach while the double deck wagons are designed to carry a maximum of five cars in every deck, which adds up to ten in a single wagon (Harris, 2006 p32). The wagons were designed to enclose the passengers in the vehicles providing a fire resistance for thirty minutes. The reason for this design was that the journey from one terminal to another takes about five minutes. If, by chance, a fire started at the time the shuttle enters the tunnel, the fire would be contained up to the time the shuttle will reach the other end of the tunnel. The policy of keeping the passengers in the shuttle until the wagon reached its destination enables any residual incident to be dealt with in the specially designed emergency siding (Harris, 2006 p67). There was the need to have a drive on and off system that required the unrestricted access to the entire length of the twelve wagon units during the loading and the unloading process. The design concept also requ ired each wagon to be self-contained with a fire resisting enclosure for the whole journey; it was essential to have fire shutters at the end of each wagon. Identification of project management related issues The design parameters became a challenge and had to ensure that there is minimum protrusion into the wagon in practice. The design also had to incorporate pass doors through which passengers were expected to evacuate in case of emergencies like a fire outbreak, it has a minimum of 30 minutes of fire resistance and could withstand the pressure regime of the shuttle passing along the tunnel. The shutters also had to have a minimum leakage rate to maintain the least fire extinguishing concentration of Halon within the Wagon (Harris, 2006 p67). The major aspects of the design operation and construction of the channel tunnel required the approval of the intergovernmental commission. The major focus, at the beginning of the project, was on the safety, security, defense, and the envir onmental issues. This shows that at first the design parameters were not certain during the designing phase (Harris, 2006 p45). Partly in the middle of the project, it became emerged that the design changes

The Constitutional Issues Raised by City of London versus Samede Essay

The Constitutional Issues Raised by City of London versus Samede [2012] EWHC 34 (QB) - Essay Example The counsels for the claimant were David Forsdick and Zoe Leventhal (instructed by Andrew Colvin, the Comptroller and City Solicitor, City of London Corporation) while John Cooper QC and Michael Paget (instructed by Kaim Todner) were Samede’s counsels (Practical Law Publishing Limited, P. 1). The City of London Corporation made claims before the Royal Court that the said protestors had possessed and turned into a protest camp, the highway and the Churchyard at the St. Paul Cathedral. In the claim, the City of London Corporation also sought an injunction ordering that the tents and other structures erected at the said site by the protestors be removed (DeLaney, P. 7). The City of London thus claimed authority of the campsite and the surrounding land, citing various Acts of Parliament such as the Town and Country Planning Act 1990, the Local Government Act 1972 and the Local Government Act 2000. There are numerous constitutional issues touching on the defendants and the claimant that arose in the Samede versus City of London Corporation (2012), some of which this paper explores. The Constitutional Issues in the Case The scope of the claim placed by the City of London Corporation covered two types of land: the highway and the open land under St. Paul’s Cathedral’s ownership. ... Among the constitutional issues that were immediately identified in the case was whether the City of London Corporation had established beyond reasonable doubt that it was entitled to possess the land under question (DeLaney, P. 5). In this regard therefore, upon considering any chances of interfering with the rights of the protestors (defendants), the Court would not err in granting the City of London the possession of the highway land. That is, the court had to ensure that granting the City of London possession of the land would not only be lawful but also necessary and proportionate (Practical Law Publishing Limited, P. 23). Central in the City of London versus Samede and others (2012) were the various relevant statutory laws and powers that govern possession and injunctive relief. First, these statutory powers mandate local highway authorities to ensure the protection of the rights of the public to use and enjoy the highway and all the services it offers. According to section 130 (5) of the 1980 Act, and under section 222 of the 1972 Act, such an authority may institute any legal proceedings against an individual or groups that interfere with the public’s rights and freedom to enjoy and use such a facility. Human Rights Issues Human rights issues also featured prominently in the City of London versus Samede and others case. Among these human rights issues are rights and freedom of religion, thought and conscience, as provided for in Article 9 of the European Convention on Human Rights (Folsom, P. 67). In other words, every citizen or community has the right and the freedom to change religion and practise it in public or in private, alone or with others. In addition, there is freedom and right to manifest one’s religion through means such

Lunch With the Theorists Essay Example | Topics and Well Written Essays - 500 words

Lunch With the Theorists - Essay Example As a nursing theorist, Hildegard told us that people with schizophrenia suffer from communicating with others. Communication is a struggle for a lot of people with schizophrenia. Some individuals do not have the drive of communicating, while others do not have the self-belief to communicate what they have in mind. Some individuals experience illusions or hallucinations, which affects how they communicate with others. Hildegard believes that it is essential to have a good nurse-client association to be capable of successfully relating with patients who have mental disorders. To assist these individuals relate well with other, Hildegard stated that it is essential to give them adequate time to make themselves heard. It is also vital to let them recognize that the society accepts them along with their illness. Carl Rogers, on the other hand, incorporated as humanistic approach to schizophrenia. He believes that schizophrenia is a crucial case that should be viewed differently from other cases of mental disorders. The humanistic approach, his own exceptional techniques to understanding human relationships and personality, found wide application in numerous domains for instance client-centered therapy (psychotherapy and counseling), student-centered learning (education) and organizations, along with other group settings. Carl Rogers believed that it is essential to know the person’s identity and personality among other factors in order to assist a patient with schizophrenia, it is essential to know the person’s identity and personality among other factors. Piaget, finally, talked about the cognition perspective of a patient with schizophrenia. He considers these patients to be crucial elements of a society. It is the psychology of a mentally ill person to not be ignored by others. Mentally ill individuals need to be given attention. They also require understanding. Piaget says that he has dealt

An Analysis of the Current and Future use of Internet Technologies of Essay

An Analysis of the Current and Future use of Internet Technologies of YouTube - Essay Example The website through this new layout is able to avoid the clustered view, which its other competitors are displaying. The company has taken effective and timely measures to maximise the opportunities presented by m-commerce. Although the company has problems with regards to its database maintenance and high cost of streaming videos, but still then it can minimise these losses by selling the viewer data that it has extracted through its website. However, the company is very effectively employing its e-marketing mix and as a result it has been able to establish strong brand equity and brand awareness. The company in order to keep its growth going needs to encourage its community to add more interesting video to the website. The way the company has used its strategic alliances with other companies has been exceptional. It not only has added more viewers to its website but also it has created a new utility for its website. It has show the world how online medium can be integrated with tel evision technology; it has show the world how election campaigns can be run on the internet and most importantly it has given its customers new audiences. Background of YouTube: In 2005, founders of YouTube registered the domain name and URL for the website and initiated its Beta phase. The site was meant for other businesses to embed their videos on this forum. Looking at the profitability potential of the websites concept, Sequoia Capital invested the company $3.5 million. Before its official launch in December 2005, the website was already generating traffic of 8 million viewers (The Telegraph, 2010). The website enabled viewers to share their favourite videos, watch and discover new videos. The website was receiving 100 million video views per day and simultaneously was being uploaded with 65000 videos each day; this was the period of July 2006 (YouTube Timeline). The progress of You tube was being watched by Google very closely, having seen the progress the company was making, Google went on to buy the company for $1.65 billion (BBC News, 2006). Now the company works a subsidiary of Google, but still retains its individual identity (Arnott, 2008). With this merger YouTube became YouTube timeline. This new forum facilitated individuals across the globe to connect, inspire and inform their counterparts. YouTube since its merger with Google has gone on to make strategic alliances with companies like CNN, Reuters and etch. It has broadened the scope of its operations by offering the forum as a debating platform and also a place where election candidates can undertake their election campaigns. You Tube’s Business: Since its inception YouTube has become one of the most popular search engines. YouTube has become the second biggest search engine all over the world (Johnson, 2009). Thus, it provides a great opportunity for online advertisers to use this forum to advertise their products and services (Johnson, 2009). The main attraction for online advertiser s is the high traffic that the website is able to generate towards it. In this regards, YouTube in recent years have undergone deals with different companies, in which its host live streaming events, allow video renting and display music videos site links (Halliday, 2011). Business Environment of YouTube: YouTube can be classified as a business that is competing in a video sharing market. With its strong brand equity, brand awareness and a

Strategic Communication in Public Relations Essay

Strategic Communication in Public Relations - Essay Example In my opinion, due to the undesirability of 'spam' information, it is becoming increasingly more attention-capturing and persuasive, especially highly-contextual political messages. The author of this essay has recently received an interesting letter, which will put frames of the present paper and be explained in terms of communication strategies. First of all, the letter has quite an attractive title - "NARAL Pro-Choice America CHOICE AND CHANGE". The catchphrase or attention grabber is most helpful in this sense, as the primary task of those who compiled this message is to create the situation, in which the receiver would read at least a title, i.e. the thread should be consistent and informative itself. One more helpful feature of this political agitation message is the presence of an outline at the beginning so that the receiver has an opportunity to take a glance at the brief content. In my opinion, such lengthy messages should be started with a mini 'contents' section. Another technique, applied in the present message is an emphasis on the reader's needs. If the latter decides to open the letter, then he or she necessitates information, has continuous information about 'hunger'. In addition, the message is designed for native American citizens, the majority of whom are to some extent dissatisfied with the performance of the U.S. Congress, and are thus ready to perceive related criticism. "I am as thrilled as you are to think about a Congress that's not in the hands of anti-choice leaders like Dennis Hastert and Rick Santorum. But I know from my days running for office in Montana, we must not let up now. It's not over until all the votes are counted" (the entire letter is presented in 'appendix' section). Furthermore, the political agitation includes explaining to the reader his/her main needs and fears and offering a satisfaction alternative. The writer speaks from the first person and seems to address the message directly to the reader. In order t o confirm the reader's doubts in the overall legal and political balance, the message refers also to the research, conducted by Pro-Choice Group, which suggests that the opponents of 'choice' are in majority, so the major current problem is the lack of legal enforcement and inadequate financial basis for the realization of national will. The argument in the letter is built skillfully, as the author draws an imaginary 'conditional' picture (in the best PR-traditions) 'What will happen if[Anti-Choice-Groups come to power' (or visualization): anti-choice candidates are depicted as those who slow down democratization of American society. In this sense, I can outline two main strategic communication techniques: first of all, the establishment of villain's (or, more precisely, the enemy's) image, who should possess those treats which would appeal to the reader's self-consciousness, financial interest or ethical concerns (women's choice is a brilliant example in this case). Secondly, the world under the villain's rule will necessarily turn into a complete mess and, as the enemy is not competent enough and has the biased approach to the problems, which must be solved according to liberal democratic principles. The trick within the latter technique is an exaggeration, i.e. the problem is overblown and turned into a real disas ter. In fact, as changingminds.org content writer holds (2006), people need strong emotion-inducing arguments, such as the possibility of war, ecological catastrophe or economic depression – only in this case the reader would perceive and interpret the spam e-mail message seriously.  Ã‚  

Civil engineering Essay Example for Free

Civil engineering Essay In modern usage, civil engineering is a broad field of engineering that deals with the planning, construction, and maintenance of fixed structures, or public works, as they are related to earth, water, or civilization and their processes. See also: Earth Climate Geochemistry Environmental Science Geology Matter Energy Civil Engineering Engineering Engineering and Construction Most civil engineering today deals with power plants, bridges, roads, railways, structures, water supply, irrigation, environmental, sewer, flood control, transportation, telecommunications and traffic. In essence, civil engineering may be regarded as the profession that makes the world a more agreeable place in which to live. Engineering has developed from observations of the ways natural and constructed systems react and from the development of empirical equations that provide bases for design. Civil engineering is the broadest of the engineering fields, partly because it is the oldest of all engineering fields. In fact, engineering was once divided into only two fields, military and civil. Civil engineering is still an umbrella term, comprised of many related specialities. For more information about the topic Civil engineering, read the full article at Wikipedia.org, or see the following related articles: Traffic engineering (transportation) — Traffic engineering is a branch of civil engineering that uses engineering techniques to achieve the safe and efficient movement of people and goods. .. Related Stories Researchers Building Lightweight Bridge For The 21st Century (January 28, 1999) — The bridge of the 21st century wont be made of concrete and steel, but of strong, lightweight materials equipped with electronic and optical sensors that warn engineers of any potential read more Wireless Nano Sensors Could Save Bridges, Buildings (April 12, 2010) — Could inexpensive  wireless sensors based on nanotechnology be used to alert engineers to problematic cracks and damage to buildings, bridges, and other structures before they become critical? A read more NSF Funds First Phase Of Earthquake Network (September 7, 2000) — The National Science Foundation (NSF) has awarded $300,000 to the University of Illinois at Urbana-Champaign to design a national online network that will transform earthquake engineering read more Wind Expert Cites Poor Building Practices In Connection With Storm Deaths And Destruction (March 4, 1998) — National wind expert Dr. Peter Sparks, a professor of civil engineering and engineering mechanics at Clemson University, cites poor practices in connection with last weeks tornado-related death read more Quicky Assembled Bamboo Bridge, Strong Enough For Trucks, Opens In China (December 18, 2007) — In China, bamboo is used for furniture, artwork, building scaffolding, panels for concrete casting and now, truck bridges. The sustainable design is the first of its kind: the 10-meter span in Hunan read more

Milos secret Essay Example for Free

Milos secret Essay I have chosen two very similar and intriguing cartoons to perform this examination based on information and knowledge I have gained from this study. The first newspaper cartoon is titled â€Å"Milos secret† involving a mischievous cat who gets into a bit of trouble by sneaking into his owners refrigerator while he is sleeping and gradually stealing food every day. All the while, the owner is, of course unaware of the feline perpetrator is is foraging for snacks. Eventually, the frisky feline steals and consumes so much food that he becomes fat and can no longer walk to even reach his own food bowl. Thus, it is not exactly a happy ending for our furry friend. The second cartoon titled â€Å" Dingy Dog† is about pesky little dog who just cannot stay out of trouble. He is constantly stealing food off of the table and always knocking things over. It is not until he is put outside in the rain that he learns his lesson that it is always better to be humble and wise than greedy and silly. The message in both of these stories is quite simple, speaking of discipline and humbleness. For every foolish act there is a punishment. For example, in the first story, the first cat became fat after stealing all of the food. This was his punishment. In the second cartoon, the dog who just cannot behave himself no matter how many times he is scolded is punished by being put out into the rain. The difference between the two stories is that the cat had no owner there to scold him so he continued to sneak around, whereas the dog was repeatedly scolded and still persisted to disobey. The author of the cartoons used strong symbols to show emotions such as sweat marks to show how frustrated the owner of the dog was while he was scolding his dog. He also used exclamation points and numerical symbols to show this. It would not have served him justice to simply put periods next to the owner of the dog to display his discontent and emotion with his pet. If I were to create a place card regarding the topic, it would say â€Å"Be careful what you do, because it will always come back to you. † It was quite easy for me to establish my grounds for interpretation the authors meaning for the cartoons. It is merely a matter of reviewing the stories and depicting the emotions displayed and trying to put myself in the very same situation.

Training And Development At Emirates Airlines Management Essay

Training And Development At Emirates Airlines Management Essay People are the heart and soul of any organization, therefore recruiting, training, as well as retaining high caliber of staff is one of the core values of any organization. As a result of the recognition of the importance of self-development and the increased knowledge and skills, the human resource department of Emirates Airlines has ventured into operating a high caliber of training programs (Graham, 2010). These programs are made accessible to all staff across the entire group. Training can be facilitated through a variety of methods. Some of the methods used in the facilitation of these programs include classroom based programs, e-learning, practical assessment, simulation, project bases trainings or a blend of either or more of these programs. For instance, Emirates Airlines has a network of learning resource centers within its headquarters in Dubai making it possible to have a learning environment for individual or group based training (Graham, 2010). In addition, Emirates learning portal is My Learning Zone. This is aimed at providing a one stop location for accessing, training and development information. It also provides online training for all her employees. The development of staff through training is basically motivated by the annual professional development courses in key areas or departments that need training and development (Graham, 2010). Training can also be carried out through seminars and conferences. This is aimed at keeping skills updated and to help employees remain abreast of the industry development. While most organization invests in training of their employees with an aim of building their moral, and motivates them, Emirates Airlines offers her employees an opportunity to develop their skills. The aim of this is to develop their confidence and improve their independence when they leave the organization (Graham, 2010). For instance, Emirates Airlines have developed an ICDL programme for their air cabin crew in order to empower them with the essential skills and widen their scope and competence in their specific job prospects. Introduction of Emirate Airline Emirate Airlines was founded in the year 1985 with the support of the Sheikh of the United Arab Emirates. The Dubai government in agreement with the Pakistan International Airlines helped in the formation of the airline (Graham, 2010). The initial destinations included Bombay, Delhi in India and Karachi. Currently, Emirates offers a number of scheduled, international, regional and domestic destinations. This ranges to a total of about 75 destinations in over 53 countries. Emirates Airline is part of the Emirates group. The group consists of various entities such as the airlines division, aircraft maintenance division as well as the cargo division. Other divisions include the hospitality division, an aviation college as well as transguard division. The aviation college was instituted to offer training and development of staff and partner organizations in the group (Graham, 2010). In addition, Emirates Airlines in one of the few airlines that hardly felt the harsh economic and aviation downtime in the past few years. This is as a result of the great marketing trends aimed at promoting Dubai as a world class tourism destination with tax-free shopping. In addition, Emirates Airlines also strives in promoting its hub in Dubai (Graham, 2010). This is because Dubai is believed to be the best geographically positioned city in connecting Asia and Europe. Since Dubai is known for its trade, Emirates Airlines operates large cargo aircrafts because of the large tourists number. This explains why Emirates Airlines is in a position to accommodate expanding international and regional market cargo demands. The main goal of Emirates Airlines is to keep expanding and this is the very reason why their market keeps expanding. Emirates Airlines was ranked the largest airlines carrier in the Middle East and among the ten largest in the world. This research was based on the international passenger traffic. Emirates Airlines is a fast growing international airline in possession of some of the youngest fleets of aircrafts and closely above 400 awards of excellence internationally (Graham, 2010). Emirates Organizational Chart Cargo Vice Chairman CEO CHAIRMAN Sales Emirates Airline Engineering Operations Service Dnata Facilities HR Dnata Service Departments HR chart of Emirates Airline Questionnaire on Training and Development in Emirates Airlines Qn. 1. Is there need for Proper Human Resource Management in Training and Development? The human resources department of Emirates Airlines takes the responsibility of ensuring employees satisfaction and efficiency at work. At Emirates, this department ensures that it helps the employees and organization at large to meet its objectives as well as strategic goals through proper management of her employees and their maintenance. For training and development to be achieved successfully, Emirates Airlines through its human resources department ensures that both political and legal factors are favorable for employee development (Graham, 2010). In this case, Emirates enjoys a competitive advantage since it is government owned. In addition, the government support economically makes the airline competitively effect training and development of her employees. Depending on the economic condition of the state, the human resources department can effectively decide on how to invest in training and development of the employees (Graham, 2010). In addition, the responsibility of the hum an resources department is to ensure that the socio-cultural factors surrounding the organization are conducive for training and development. Qn. 2. What is Emirates Airlines position in Training and Orientation? Emirates cabin crews are among the best in the world. According to the Emirates yearly report, the cabin crews are recruited all over the world and trained on one particular platform. Since the cabin crews are in constant interaction with the companys clients, the organization spends over six percent of its annual revenue in training and development of these staff. Emirates position is that better services can only be achieved through competitive skills. This is in line with their philosophy of continuous customer satisfaction (Graham, 2010). This is also as opposed to other airlines that spend three to four percent of their revenues in training and development. Emirates Airlines considers employee training and development as a very critical process for the organization. In addition, training is important because it puts emphasis on the skills an employee attains in improving the services offered in their immediate job. Furthermore, Emirates Airlines position on training is that the end result are big payoffs for the employees who are guaranteed improved productivity and competence should the employees get the right training at the right time. At Emirates, there is a systematic approach to training that is specifically built for employees (Graham, 2010). The training activities are further broken down to ensure that the needs of each employee are met. The most economical approach is chosen and the organization ensures that it is one that allows employees to also share their opinions and exchange their ideas with one another thus enhances individual knowledge. Qn. 3. How does Emirates Airlines undertake Career Planning Development? Initially, most people in employment would not have any reason to shift jobs or careers. Currently, times have changed and careers have become boundary less. These are careers that are not bound to any specific organization and expand through project based competency within a specific industry. As a result of this, Emirates Airlines have ensured they modernize the socio-cultural environment for its employees and increase the competitive forces revolving around their careers. In addition, Emirates embarks in restructuring the organization in order to ensure that employees careers are properly developed. For instance, at Emirates Airlines, candidates with previous knowledge in customer care service are highly appreciated (Graham, 2010). This implies that an employee working in a customer care organization is very relevant in Emirates Airlines. This is a way through which Emirates ensures that career planning and development is effectively carried out (Graham, 2010). Emirates Airlines uses HR planning and career planning in ensuring that the right candidates are selected and maintained. This simply implies taking the right person for the right job within the organization. According to information from Emirates database, this process entails staff retention, training and analysis of the staffs skills. Particularly, emirates need employees that are extroverts (Graham, 2010). The reason for this is to have employees that are ready to face new challenges. In order to undertake proper career development, employees here are trained to work in groups with colleagues from different cultural backgrounds. The human resources department accounts for this in order to effectively plan the process of fitting the right employees to the job in the entire organization. Again, Emirates Airlines ensures that her employees are served with their rights and remain responsible with these rights. With continued career development and training, the HR department gives employees the responsibility of ensuring that they remain up to date with relevant skills. For instance, Emirates ensures that all its employees posses at least a high school degree, and that all crew members are properly groomed at all times (Graham, 2010). Career plateauing is a critical stage in an employees career life and it is achieved when the chances for development are at minimal. Qn. 4. What are the Career Development Opportunities within Emirates Airlines? Within Emirates Airlines, internal applications are considered first before the external ones for any vacant position. These vacancies are first advertised internally before they are advertised externally. This is a method used by Emirates Airlines in ensuring competence and professionalism in the entire organization. As a result, employees get the opportunity to develop their careers internally. Again, there are specific conditions that any applicant must meet for him or her to qualify for the job (Graham, 2010). These conditions make the employee develop high levels of competence, improved skills and efficiency. They include an employee finishing at least a year in the current position or department. The reason for this is because the employee can be appraised from his current performance. In addition, the employee must meet all the minimum qualifications for the job and win the line managers approval for the job. Qn. 5 How does training help in developing people and Capabilities at Emirates Airlines Emirates Airlines is committed to facing challenges that most organizations may want to avoid. For instance, the challenge of developing greater confidence, initiative, solution finding as well as problem solving initiatives among her employees are some of the challenges Emirates has committed to. Emirates therefore commits to ensuring that its staff are at all times self-sufficient, resourceful and at the same time creative and autonomous (Graham, 2010). This initiative in turn helps employees engage in high level of productivity and competence. In addition, Emirates Airlines commits to development of employees by empowering their conventional skills (Graham, 2010). This program ensures employees are equipped with adequate techniques and methods. Furthermore, the human resources department ensures that staff maturity, belief and courage are also developed. As a result, this program ensures that managerial and strategic capabilities are also developed. Again, training and development ensures that the focus is in the individual and not the skill. Qn. 6. How does Emirates Airlines design self-study training and learning programmes? Emirates Airlines applies the same principles in application of self-study programs just like other methods of training. The internet has been used by the HR of Emirates Airlines to enable self-study learning and development programs to be more useful, empowering and cost effective than it was before (Graham, 2010). For this program to be successful, the HR department expects all employees to be creative and innovative. They encourage employees to engage the web for ideas and self study as well as self development resources. They also get information regarding group management and technology advancement. Qn. 7. How is mentoring linked to projects and objectives activities in this organization? One of the most productive and effective modern methods of training and development in various organizations, particularly for staff or departments and teams is linking mentoring and projects. This approach builds on management by objectives principles which are more participative, voluntary and inclusive (Graham, 2010). Mentoring is a facilitative approach that broadly features on strategic assessment of the organization and individual department priorities combined with high yield training needs. In addition, mentoring ensures that targeted staffs have interpreted discussion with line-managers of training delegates as well as strategic managers of the organization (Graham, 2010). Again, mentoring brings to picture pre-training skills/behavioral needs-analysis-all training delegates. Qn. 8. What are some of the Mentoring Principles and Techniques? The main role of mentors in training and development is to help mentees find the right answers for themselves. The principle for mentorship is said to be effective when the mentor helps mentees gain the experience of learning. The principle implies that the mentor focuses on mentoring efforts and expectations on helping and guiding the mentored to develop solutions and find answers for themselves. Most of the principles of mentoring are common to those of proper coaching, which are specifically prominent within line training. Qn. 9. What are some of the achievements resulting from training and development? Employers and managers have the responsibility of ensuring that training and development of staff is successful. Receiving recognition is a powerful tool in stimulating employees for further training and self development. The management therefore commits to recognizing employees achievements in helping to motivate them and have them implement the acquired skills. Qn. 10.What are some general training tips The tips must always apply to the traditional work related training. The tips never apply automatically to other forms of personal development and facilitation of learning process. Some of the tips to be considered in planning for training include assessing the objective of training and have them always in mind (Graham, 2010). In addition, the number of people to be trained is a factor to consider as well as the methods and format to be used in training. The length of the training and its venue is also a factor to be considered. Some other factors include the effectiveness of the training and how the reaction of the reaction of the trainee will be measured. A chart on Training and Development Observation and Analysis of the Information From the given information resulting from the questionnaire, it emerges that Emirates Airlines is among the leading organizations in the aviation industry in undertaking employee development. Emirates Airlines follow strategies and policies that are result oriented. The Human Resources department of this organization works towards the integration of the goals and visions into fruitful strategies (Graham, 2010). In addition to this, the line departments in conjunction with the HR have put in place facilities that effect internal growth and employees. This is achieved through the implementation of various up-to-date training programmes. Furthermore, Emirates Airlines take career planning very seriously and ensures that all her employees are suitable for every vacancy or positions within the organization (Graham, 2010). Emirates Airlines main goal is attaining the highest quality staff in the aviation industry. The government of Dubai plays a critical role in empowering the management of Emirates Airlines by providing suitable environment and resources for training and development. This comes in line with the massive investment the government has made in the company as an independent entity. Through training, Emirates strives to offer the best services globally to their customers and expand their business ventures (Graham, 2010). Training and development of employees has made Emirate Airlines an award winner in international cargo handling division, and its destination and leisure division being among the best. Training and development is also put in place so as to ensure that the airline maintains its reputation for excellence during its periods of rapid growth (Graham, 2010). Suggestions Making an organization successful in any specific setting needs crucial and detailed studies as well as investigation of the specific aspects that will serve the organization with the best results. Emirates Airlines has to ensure they look out with their rival companies as well as their overall status on strategies and events both internally and externally. This will help the organization know how it will sustain the comparative advantage it has on employee training and development at the moment. Furthermore, this strategy helps the organization analyze their strength in terms of employee empowerment, maximizing on their strength and eliminating their weaknesses. In addition, Emirates should use the reputation it has in the aviation industry to champion innovation and employee excellence through improved training. In addition to training, the company has the sole responsibility of ensuring that clients are provided with sage, dependable and most of friendly transportation tagged with other valued industrial services. Training should also be aimed at making services offered by the employees memorable to clients. Again, training should be customer oriented in a way that safety, convenience and customer comfort are taken into consideration. Finally, success is also attached to proper leadership. Emirates Airlines success should be attributed to generic strategies which one of them should include focus on leadership.

FDR and Winston Churchill Essay -- essays research papers fc

Between the years of 1939 and 1945 the world was sent spiralling in a mess of corruption, violence and uncertainty. Allied powers were faced with the unparalleled task of protecting the world from tyranny. In terms of political power, this weight was bestowed upon the shoulders of two memorable individuals. By and large Winston Churchill and Franklin D. Roosevelt can be labelled as beacons of democracy and leaders of the free world in their time. Winston Churchill, the son of Lord Randolph Churchill, became an officer in the 4th cavalry in 1894. Between 1895 and 1899 he served in Cuba, India and South Africa as a reporter. Churchill entered politics in 1900 and held many government posts until he was appointed First Lord of the Admiralty prior to World War One. Due to logistical and tactical failures during wartime, Churchill was somewhat discredited and lost his naval post. In the inter war period, Churchill remained politically active and made his way up the ranks to become chancellor of the exchequer in Stanley Baldwin’s Conservative government. When World War Two broke out, Prime Minister Neville Chamberlain appointed him to his old post as First Lord of the Admiralty. When Chamberlain was forced to resign, Churchill became Prime Minister. He served throughout the war as Britain’s supreme leader until he was defeated in a 1946 general election. Churchill once again became prime minister from 1951 until his r esignation in 1955. In 1953, he was knighted and received the Nobel Prize in Literature. Franklin D. Roosevelt was a lawyer educated at Harvard and Columbia University School of Law. His political career started when he was elected to the New York State senate in 1910. He was appointed Assistant Secretary of the Navy, a position he held from 1913 to 1920. As a Democrat, Roosevelt ran as vice presidential nominee along side James M. Cox, an election that was lost to the republican candidates Warren Harding and Calvin Coolidge. While vacationing on Campobello Island, N.B., Roosevelt was stricken with polio and became paralysed from the waste down. However, he eventually recovered partial use of his legs. In 1928 and 1930, Roosevelt was elected governor of New York. At the height of the great depression, in 1932, Franklin D. Roosevelt became the 32nd president of the United States. He went to work immediately utilising government resources to combat ... ...d weaknesses as every individual does, but were, without a doubt, very successful leaders in their time. Churchill and Roosevelt were truly beacons of democracy and leaders of the free world. Bibliography Alacritude, LLC. Encyclopedia.com. 24 Feb. 2003 < http://www.encyclopedia.com/>. Churchill Center, The. Sir Winston Churchill Homepage. 5 Mar. 2003 < http://www.winstonchurchill.org/>. Gardener, Brian. Churchill in his Time. London: Methuen & Co Ltd., 1968. Gilbert, Martin. Churchill’s Political Philosophy. London: Oxford University Press, 1981. Goff, Richard, et al. The Twentieth Century, A brief Global History. New York: McGraw-Hill Company, 2002. Jablonsky, David. Churchill: The Great Game and Total War. Portland: International Specialized Book Services, Inc., 1991. Kimball, Warren F. The Juggler: Franklin Roosevelt as Wartime Statesmen. New Jersey: Princeton University Press, 1991. Ludwig, Emil. Roosevelt: A Study in Fortune and Power. New York: The Haddon Craftsmen, Inc., 1937. White, Graham J. FDR and the Press. Chicago: The University of Chicago Press, 1979. White House, The. The White House Home Page. Mar. 9 2003 .

From Childhood to Adulthood in Updikes A&P Essay -- A&P Essays Sammy

From Childhood to Adulthood in Updike's A&P Sammy is stuck in that difficult transition between childhood and adulthood. He is a nineteen-year-old cashier at an A&P, the protagonist in a story with the same name. John Updike, the author of "A&P," writes from Sammy's point of view, making him not only the main character but also the first person narrator. The tone of the story is set by Sammy's attitude, which is nonchalant but frank--he calls things as he sees them. There is a hint of sarcasm in Sammy's thoughts, for he tends to make crude references to everything he observes. Updike uses this motif to develop the character of Sammy, as many of these references relate to the idea of "play." Sammy is no longer a child, but much of what he observes he describes as the play that he did as a child. The way he thinks can also be described as childlike play, in terms of his being disrespectful and needing to show off. Updike demonstrates, however, that Sammy desires to be thought of as an adult, and many of his references are to the type of play that adults might engage in. Sammy, like many adults, does not think in what is considered an adult manner, but Updike uses the plot's climax and conclusion to show that Sammy has learned a tough lesson that will speed up his transition into adulthood. Sammy begins to play from the moment he lays eyes on three girls who enter the A&P one slow summer Thursday evening during the early 1960s. He comes up with a name, based on appearance, for each of the barely dressed girls. He nicknames them as children do to poke fun at one another. Ronald E. McFarland describes how this name-calling "indicate[s] his immaturity and lack of compassion" (99). Sammy makes fun of customers as well: McFarl... ...ammy's case, it is provoked by this incident at the A&P, which he will probably never forget. His "stomach kind of fell as [he] felt how hard the world was going to be to [him] thereafter" (31). He learns that life is not a game and that people, especially superiors, cannot be "played." Fun is certainly acceptable, but not when it is demeaning or disrespectful to other people. Works Cited Day, Frank. John Updike Revisited. New York, NY: Twayne Publishers, 1998. McFarland, Ronald E. "Updike and the Critics: Reflections on 'A&P.'" Studies in Short Fiction 20.2-3 (1983): 95-100. Shaw, Patrick W. "Checking Out Faith and Lust: Hawthorne's 'Young Goodman Brown' and Updike's 'A&P.'" Studies in Short Fiction 23.3 (1988): 321-323. Updike, John. "A&P." Literature: Reading Fiction, Poetry, and Drama. Ed. Robert DiYanni. 5th ed. New York, NY: McGraw, 2002. 27-31.

Free College Essays - Tolerance of Sin in Hawthornes The Scarlet Letter :: Scarlet Letter essays

The Scarlet Letter   Ã‚  Tolerance of Sin The Scarlet Letter   Ã‚  Ã‚  Ã‚  Ã‚   There are changes occurring in our society constantly, in many different ways. We witness these changes through religion, politics, and family. In the novel The Scarlet Letter by Nathaniel Hawthorne, a Puritan woman named Hester Prynne is sentenced and ridiculed for committing the sin of adultery.   The situation with Hester in this novel is not relevant to today’s society because of the acceptance and tolerance of sin in contrast to the Puritan times. The common people of the Puritan society in which Hester resides, consider her to be an outcast and disappointment to their community. Hester is ostracized from the district and decides to move out to a cottage by the sea. Today’s society is much more open and able to overlook sins of the past. In much the same situation as Hester’s, one would receive support from her family.. The government takes this information into account and does not hold formal punishment for such a sin today. When contemplating the decision of whether to convict Hester Prynne, one woman of the self-appointed judges became outraged. â€Å"This woman has brought shame upon us all, and ought to die. Is there no law for it? Truly there is, both in the scripture and the statute-book. Then let the magistrates, who have made it of no effect, thank themselves if their own wives and daughters go astray!† [sl02.html#g07]. This took place in the novel, and afterward Hester was tried and convicted of adultery, for which she served a sentence of three years.   This would not happen in today’s society, but instead the woman would have some big decisions of her own to make. There are many possibilities that come into play such as abortion and adoption that all young mothers must consider. This decision can influenced by the authority in terms of the mother’s and the baby’s best interest. However, for most cases, the government does not determine the happenings of the child by force. Hester Prynne was a Puritan woman, but she was forced aside from the group when the news of her sin arrived to the common people. She was a member of â€Å"as befitted a people amongst whom religion and law were almost identical...that the mildest and the severest acts of public discipline were alike made venerable and awful† [sl02.

Theories of Language Evolution

ASSIGNMENTS B. Com General – 1st Semester Subject Name: Language – Functional English Subject code: BCC 101 Summer Drive 2012 4 credits (60 marks) (BKID: B1294) Set 1 1. What is the difference between the theories of language evolution? 1. 2. 3 Language evolution and memes It is possible to imagine numerous potential scenarios by which language might have evolved as a purely biological adaptation. However, Susan Blackmore, reveals a different theory of language evolution in her book The Meme Machine.She proposes that it evolved for the sake of being a characteristic of a culture (memes), not as an adaptation for the benefit of genes. Susan says that memes first came into existence with the advent of true imitation in humans, which allowed the former to spread through populations. Recalling production of new copies or that fecundity is necessary for a replicator. She also said that the language came into existence to serve the purpose of being a mechanism for improving t he fecundity of memes. Sound transmission has many advantages for the purpose – sounds can be heard by multiple listeners and can be used even at night.After sound transmission (proto-language) came into existence, the â€Å"digitalization† of language into discrete words arose as a mechanism for ensuring meme fidelity, or lack of errors in the new copies. She explains that those alterations that produce the most copies of the highest fidelity will be those that predominate, thus improving the language. Blackmore goes on to suggest that grammar was an adaptation to improve the fecundity and fidelity of existing memes; its recursive structure then provided the framework for the development of more complex memes, which then favored the existence of more complex grammar, etc. n a self-sustaining process. Furthermore, language then began to exert pressure on the genes, creating a selection pressure toward bigger brains that are better at language. If people prefer to mate with those possessing the best or most memes, then the genes that allowed those people to be good meme-spreaders will be differentially transmitted into the next generation. This process again leads to a self-catalytic process of brain evolution that places a strong survival and reproductive advantage on those most capable of meme transmission.Finally, Blackmore believes that language is an unavoidable result of the existence of memes, which follow naturally from the ability to imitate (an ability that is, surprisingly, realized in very few species). She states, â€Å"Verbal language is almost an inevitable result of memetic selection. First, sounds are a good candidate for high-fecundity transmission of behaviour. Second, words are an obvious way to digitise the process and so increase its fidelity. Third, grammar is a next step for increasing fidelity and fecundity yet again, and all of these will aid memorability and hence longevity†. 2.What are the common mistakes done wh ile writing declarative sentences? Give examples of each of them. 2. 5. 3 Statement A statement is also known by the name of a declarative sentence. This type of sentence simply states a fact, an argument or an idea, without requiring any answer or action from the reader. It does not give a command or request, nor does it ask a question. There are two types of statements, viz. 1. Unconditional statement 2. Conditional statement Let us understand both of them one by one. 1. Unconditional Statement: These are the statements without any condition in them. Example, a) Marina plays the piano. (b) I think you will pass. (c) I have forgotten his name. (d) She asked which drink I preferred. 2. Conditional Statement: These are the statements with a condition(s) in a clause accompanied by the main clause which shows the action. The conditional statements are of three types: (a) The open conditional statement. (b) The hypothetical conditional statement. (c) The unfulfilled hypothetical stateme nt. Let us understand each of them one by one. (a) The open conditional statement: This type of statement generally refers to a future event which is conditional on another future event.The verb of the conditional clause is in the simple present tense and the verb of the main clause is in the future tense (usually with â€Å"will†). Example, 1. If I sleep too much, my eyelids swell. 2. My eyelids swell if I sleep too much. 3. Only if the entire team works fast, we'll finish the work today. 4. We will not finish the work today if the entire team does not work fast. 5. We will not finish the work today unless the entire team works fast. Occasionally, the open conditional statement describes a situation or an instance which is dependent on another instance (given in the conditional clause).In this case, both verbs are in the present tense. Example, 1. If I sleep well at night, I feel much relaxed in the morning. 2. If it rains, I enjoy it a lot. Sometimes, „if? is replaced by „when?. „If? implies that the condition is really open and may not be fulfilled, while „when? implies that the condition will be fulfilled and event will certainly take place. Example, 1. I will sing when you dance. 2. I shall have my lunch when the bell rings. (b) The hypothetical conditional statement: The hypothetical conditional statement refers to a possible future situation which depends on another possible future situation.The verb of the main clause uses the present conditional tense (would + infinitive, or could + infinitive) and the verb of the conditional clause normally uses the present subjunctive. Sometimes, the conditional aspect of the statement can be emphasized by using the form were + to + infinitive. Example, 1. If you slept well at night, you would be relaxed in the morning. 2. You would be relaxed in the morning if you slept well at night. 3. Only if the entire team worked fast, we could finish the work that day. 4. We would not finish the work that day if the entire team did not work fast. 5.We would not finish the work that day unless the entire team worked fast. 6. If the entire team were to work fast, we could finish the work that day. Sometimes the statements use the open hypothetical form, though it is clearly quite impossible. In such cases, the main clause uses would/could+ verb form. Example, 1. If I were you, I would never go there. 2. My teacher told me that I would definitely improve my scores if I worked harder. (c) The unfulfilled hypothetical statement: The unfulfilled hypothetical statement refers to a situation which an event might have taken place, but did not, because a condition was not fulfilled.The verb of the main clause goes 3. What do you mean by passive voice? 3. 2. 2 Passive voice The active voice is the â€Å"normal† voice. But sometimes we need the passive voice. The passive voice is less usual than the active voice. In this lesson we look at how to construct the passive voice, whe n to use it and how to blend it. The structure of the passive voice is very simple: subject + auxiliary verb (be) + main verb (past participle) The main verb is always in its past participle form. [pic] Though usually active voice is given preference over the others, it does not mean that passive voice should not be used.But you should use it only in the following instances: †¢ In order to intentionally make something true so as to minimize the guilt of the subject. For example, †¢ A cheating wife might respond, â€Å"Yes, adultery was committed by me. † †¢ In order to intentionally hide the subject of the sentence. For example, †¢ A political leader might say, â€Å"Mistakes were made. † †¢ In order to make passive voice better emphasize the main point of the passage. For example, Children were harmed by unlicensed cab drivers Note that we always use by to introduce the passive object (Fish are eaten by cats). The passive voice is less usual.L ook at this sentence: He was killed with a bullet. Normally we use by to introduce the passive object. But the bullet is not the active subject. The bullet did not kill him. He was killed by somebody with a bullet. In the active voice, it would be: Somebody killed him with a bullet. The bullet is the instrument. Somebody is the â€Å"agent† or â€Å"doer†. Conjugation for the passive voice Passive can be made in any tense. If we pay attention, we will find that the conjugation of verbs in the passive tense is rather easy, as the main verb is always in past participle form and the auxiliary verb is always be.To form the required tense, we conjugate the auxiliary verb. So, for example: †¢ Present simple: It is made. †¢ Present continuous: It is being made. †¢ Present perfect: It has been made. 4. 2 Concepts of Vocabulary Building Each of us stands testimony to the fact that it is an essential prerequisite to have a good vocabulary in order to communicate e ffectively. There are many ways to improve our vocabulary. Some of them are as under: 1. Flash Cards: Flash cards are an excellent method of reviewing both old and new vocabulary words.Not only are they the best way to learn vocabulary, you may also use them in other ways. For example, key ideas may be written out and reviewed. In addition, declensions such as the article can be put on a card for easy reviewing. These types of cards will need to be larger than 2† x 4†. A full size index card would work for these purposes. Let us make a flash card now. (a) On the front of the flash card: Write a vocabulary word, and only the word, neatly on the front of the card. Center the word both horizontally and vertically, and be sure to keep the front of the card free from extra markings, smudges or doodles. b) On the upper left corner of the back of the flash card: On the reverse side, the information side of the flash card, write a definition for the word in the upper left corner . Make sure you write the definition in your own words. This is the key. If you write a dictionary definition, you will be less likely to remember what the word means! (c) On the upper right corner of the back of the flash card: Write the part of speech in the upper right corner of the info side. Make sure you understand what the part of speech means before writing it down. Then, colour-code it. Highlight the part of speech with one colour.When you make another flashcard with another part of speech, you'll use a different colour. Make all the nouns yellow, all the verbs blue, etc. Your mind remembers colours really well, so you'll start to associate colour with the part of speech, and you'll have an easier time remembering how the word functions in a sentence. (d) On the lower left corner of the back of the flash card: Use the vocabulary word in a sentence you will remember. Make the sentence steamy, hillarious, or creative in some other way. If you write a bland sentence, your chan ces of remembering what the word means go way down.Example of a memorable sentence: My pompous ex-boyfriend used to think he could get any girl he wanted, until he met my friend Mandy, who laughed at his conceited self in front of the entire school. Example of a non-memorable sentence: The king, whose pompous heads-of-state were trying to dethrone, decided to flee the country to save his own life. (e) On the lower right corner of the back of the flash card: Draw a small picture/graphic to go with the vocabulary word. It doesn't have to be artistic – just something that reminds you of the definition.For the word â€Å"pompous,† or â€Å"conceited†, maybe you'd draw a stick person with his nose in the air. Why? You remember pictures much better than words, which is the reason you can't write anything on the front of the card besides the vocabulary word – you'd remember the design and associate it with the definition instead of associating the word with the definition. Repeat this process for every one of your vocabulary words, until you have a deck of flash cards. 2. Rote method (repetition): This is something that we all hate. Rote the new words up to remember them. But isn’t it the way we used to learn new words in the childhood?So remember, when no other methods work, you should not hesitate to resort to the time tested rote method. 3. Self dictionary: We hear and read new words all the time but rarely do we take the time to look them up. When you hear an unfamiliar word, jot it down and take the time to look it up later. 4. Word games: There are many games that can be played online. It not only serves as a way to entertain but at the same time, develops your vocabulary. Some of the examples of such games are Word Search, Cross Words, Hang Mouse, Quiz, Match Game, Scramble, Letter Blocks, etc. 5.Visualisation: At times there are very difficult words that can’t be learnt by any method else than visualization. Words can be related with something familiar and funny so that it can be remembered. 6. Reading: Read a lot. The experience of encountering unfamiliar words in print is remarkably instructive. First, because you're already engaged in reading something, you are arguably more motivated to learn a new word so that you better understand what you're voluntarily reading. Second, you have come across the word organically rather than artificially (i. e. in a vocabulary list).You'll pick up new words – and clarify meanings of words already in your toolkit – by exposing yourself to them in their, shall we say, natural habitat. The context will enrich your attempt to build a better vocabulary. Diversity of topics is important: Read some natural science stuff, applied science stuff, contemporary literature, Shakespeare, Psychology book and then consume a humorous work. Varied reading will sharpen both general and subject-specific vocabularies. A manger may not feel the utility of subjects like History, Philosophy, Biology, Travel, Anthropology, Linguistics, Art, Gender Studies, Politics, etc.But a mind that knows varied fields has a rich vocabulary as well as is respected everywhere. You don't have to be an expert in all disciplines to build a meaty vocabulary, but you do need to be a well-informed reader who is confident and comfortable reading on topics outside your areas of immediate expertise. 7. Interact in English: All said and done, we must try to improve our spoken English so as to write better. The more we speak in English, the better it would be for us to improve our vocabulary. 5. Decide which parts of speech are the underlined words: i.You have to believe in yourself if you ever expect to be successful at something. – Pronoun ii. We left for the mountain just before six in the morning. – Verb iii. We first went to the store to buy a few things. – Preposition iv. We had a breakfast at a cafe near the rail station. – Noun v. My f riend wasn't strong enough to lift his heavy rucksack. – Adjective vi. I helped him carry it. – Pronoun vii. The weather was very cold. – Adverb viii. My friend said, â€Å"Oh! What a cold weather! † – Interjection ix. We didn't spend the night there. – Adverb x. We got back home late at night but we didn't go to sleep immediately.We were very hungry. – Conjunction. 6. Fill in the blanks with these words: against, at, like, on, to, up, with, near, for. i. She is doing a degree course __at__a university. ii. We had to climb slowly ___up__ the hill. iii. His house looks __like___ a temple. iv. Don't lean that ladder ___ against __ the wall. v. My house is quite ___ near __ to your school. vi. A university is where you study ___ for __ a degree. vii. He sometimes quarrels ___ with __ the neighbour. viii. Her next birthday will be __on__ a Sunday. ix. My father has a car __like__ yours. x. The mob stoned her __to__ death.

Case Study Analysis: Oakbrook Medical Systems

In this case study, a division manager faces several potential human resource issues and communication challenges. To provide background, â€Å"Oak Brook Medical Systems† developed their â€Å"Hospital Supply Division† in response to â€Å"changes in the healthcare marketplace† and staffed the unit with highly qualified committed personnel. The company values teamwork, shares an â€Å"entrepreneurial† spirit, and the group of committed â€Å"self-starters† provides customers with quality products and service.The division’s highly qualified strategic director has been with the company for 12 years, serving in her current position for 18 months, and has been credited for developing a strategy that added â€Å"$40 million† to the business unit. Increasing the number of qualified and committed women into management could also carry â€Å"positive implications† for the company because â€Å"shifting demographics† call for new perspectives to meet changing customer expectations to sustain market growth and to outperform competitors.The strategy director hopes that her efforts will be recognized and rewarded with career advancement. † Division revenues currently reflect exceptional annual growth at â€Å"nearly 35 percent,† but there are indications that communication and morale need to be improved within the unit. Workers in the division who largely seem to be motivated to meet corporate goals also share resentment towards their team leader.Anecdotal reports both from management and competent people under her supervision indicate that the director’s â€Å"results-oriented† communication style has generated allegations of curtness and condescension from co-workers (O’Rourke, 2010, pp. 290, 291). There seems to be a disconnect between perceptions of productivity, fairness and effective communication, and this case study identifies both short-term concerns and latent interna l threats to long-term profitability.Senior management largely acknowledges favorable market conditions and collaborative workers for producing impressive Hospital Supply Division growth rather than singling out the division’s strategy director for exemplary leadership. Although considered a â€Å"valuable asset,† the strategy director’s communication problems with colleagues and subordinates have stirred â€Å"greater concern during discussions of her future in the division. † The strategy director, on the other hand, justifies her communication approach by considering frankness to be an integral part of â€Å"getting the job done. Despite her business unit’s success, the strategy director has indicated that she feels overlooked and frustrated by management, possibly because of racial or gender discrimination. The unit lacks substantive â€Å"representation of women and people of color in its management ranks† (O’Rourke, 2010, pp. 2 90, 291). Gender and racial sensitivities carry serious implications for managers concerned with short-term profits and long-term viability.Cultural sensitivity is critical to a manager’s success (O’Rourke, 2010). So far, senior management has not brought concerns about discontent in the division to the director’s attention. Senior managers need to address the concerns of the director’s colleagues and subordinates regarding her objectionable communication style, as well as the strategy director’s concerns about possible racial and gender discrimination to make appropriate long-term strategic choices for the division and company.O’Rourke (2010) also identifies skills essential for cross-cultural communication, including â€Å"a capacity to accept the relativity of [one’s] knowledge and perceptions,† a â€Å"capacity to be nonjudgmental,† and â€Å"a tolerance for ambiguity† (p. 288). The sensitive nature of personn el issues requires thoughtful action and the intercultural dimension in the case study highlights the need for careful message planning and delivery.Senior management needs to convey a clear message of non-discrimination to both the strategy director and everyone else in the business unit without sending signals that authoritarian management will be rewarded. O’Rourke (2010) suggests that effective managers deliver purposeful messages in ways that fulfill an organization’s mission. Managers who avoid dealing with or ignore personnel concerns about discrimination can foment misunderstanding and create conditions ripe for otherwise unwarranted charges.A senior manager would be in the best position to communicate the division’s strategic vision while addressing the strategy director’s shortcomings and the unit’s morale in a positive way. Newly assigned to the Hospital Supply Division, the senior manager also has a unique opportunity to become a mentor to strategy director by listening to her concerns about fairness and helping her to make adjustments to her communication approach that will improve her standing with colleagues, subordinates, as well as senior management.Most of the face-to-face communication between the senior manager and strategy director will involve nonverbal cues that will influence long-term morale for co-workers, too. Segal (2009) indicates that critical nonverbal cues often determine whether or not a communication partner is listening, understanding the message, or cares. Some of the â€Å"most important nonverbal cues† include tone of voice, gaze, body position, and concentration that become significant in conversations and determine â€Å"the way we talk, listen, look, move, and react. She also points out that building â€Å"stress management† and â€Å"emotional awareness† skills improve nonverbal communication and demonstrate â€Å"emotional intelligence† (para. 10, 14). It cannot be overstated that the senior manager will need to be an exemplary communicator with empathy for team members because mistrust and misunderstanding lie at the center of the current problems in the division. Ongoing discontent could undermine sustainability and declining morale could drive away otherwise effective workers if the situation is mishandled.However, morale should quickly improve in the division with actions that reinforce the company’s commitment to attracting and sustaining quality personnel while providing a clear path for the strategy director to meet her career goals. Colleagues and subordinates will be more inclined to respect the strategy director if they witness her transformation to embrace a more collaborative communication style. In addition, management will need to be more prepared to acknowledge the strategy director’s role in the team’s continued success. With appropriate action, Oak Brook Medical System’s Hospital Supply D ivision will be in a strong position to retain quality personnel who can provide customers solid care.ReferencesO’Rourke, J. (2010). Management Communications: A Case-Analysis Approach (4th ed. ). Upper Saddle River, NJ: Pearson/Prentice Hall. Segal, J. (2009). EQ tool 3: The pulley: Improving nonverbal communication. Retrieved from Blog posted to EQ: Emotional Intelligence Central, archived at: http://www. emotionalintelligencecentral. org/eq/nonverbal_communication. html