Monday, August 12, 2019

Discussion questions Coursework Example | Topics and Well Written Essays - 500 words

Discussion questions - Coursework Example The care factor of the nursing profession is an art and without being skillful in this art, the science of nursing isn’t very helpful.    When people say that they understand something, an idea or a concept, which can be as simple as learning how a machine or a software works or as complicated as Rene Decarte’s philosophy of existence, it is that comprehension, knowledge or understanding of the subject which is enveloped in the term epistemology. In other words, the very definition of the word ‘knowledge’ is epistemology.    Empiricism is the learning method that deems only the experience or the evidence a credible source for learning something. The five senses of touch, smell, taste, hearing and sight are the only channels that can qualify rough information as knowledge once it has gone through the test of experience.    Pospositivism is just a critical analysis of positivism. This form of positivism deems the studies ‘subjective’, where the prerequisite is that the subject and researcher are independent of each other and therefore the study or the conclusion is valid and ‘objective’. A paradigm is where distinct concepts (theories and practices) exist in coherence. This concept gives nurses the liberty to amend the nursing theories according to their specific situation in order to meet their goals.    The metaparadigm of nursing is defined by the following 4 concepts: person, environment, health, and nursing. Do you agree within this global representation of nursing? Why or why not? Would you add any other components or sub-components?   I would not add any other components to the definition of metaparadigm. The four concepts of; person, environment, health and nursing are comprehensive and all-inclusive. Nursing practice revolves around the person (patient) and everything is attached to responding to the patient’s needs. The environment is second most important factor. A nurse trained

Sunday, August 11, 2019

The Major Stakeholders of Global Warming Essay Example | Topics and Well Written Essays - 1000 words

The Major Stakeholders of Global Warming - Essay Example Due to the increase in temperature, many of the living organisms get affected, and most of them die. The rise in the concentration of greenhouse gases results in the Earth becoming warmer progressively. This concentration mostly occurs by the release of gases, like CO2, in the atmosphere through natural processes, and also by industries and factories that burn fossil fuels. Deforestation is another cause of increase in CO2 concentration in the atmosphere, since trees are the most important absorbers of CO2; and, when they are cut down, CO2 increases which concentrates the atmosphere. It is argued that CO2 will eventually lead to man’s death by warming up the Earth to an unacceptable level. There are many stakeholders of global warming. Human beings are the most important stakeholders, and are also the origin of it. All individuals must understand that human communities are at stake due to abrupt rise in sea level, massive storms and hurricanes, and heat and cold waves. For ins tance, the year 2007 brought worst floods in the history of many countries like Malaysia, UK, North Korea, and other African countries. Pakistan saw the worst flood in 2010, which took millions of lives and unsheltered thousands of people. Next to human beings, the stakeholders are the animals and plants. Some animals are able to move to places of suitable temperature, but some are not able to cross the mountain barriers and waters. Plants are immobile, so they die. Global governments are also one of the stakeholders, whose vision toward solving the issue of global warming depends upon the views of their citizens. Many of these governments have not been able to take steps toward the solution of global warming, but there are other examples like Kyoto Protocol of 1997 which planned to counter the climate change issue. The Southern Baptist Convention of June 2007, which was considered as the country’s largest Protestant denomination (Miller, 2008, p.128), raised concerns about t he fact that global warming will continue to affect the poor of the country, because even if steps are taken to counter global warming by reducing the number of factories that emit CO2, this will result in an increase in the cost of energy that will ultimately affect the poor. Businesses are the only stakeholders that will not make movements against the global warming issue; instead, they will even try to stop the movement against global warming. This is because businesses tend to run such factories and industries that emit CO2 into the atmosphere; and, no businessman would want to end his business. But not all businesses work in this manner. For example, FedEx is such a company that tends to decrease global warming by shifting its entire fleet of delivery trucks to hybrids. The biggest hazard of global warming is that it is giving rise to many climate changes. Earth, today, is much warmer than it was 100 years ago. â€Å"Around the world, the Earth's average temperature has risen more than 1 degree Fahrenheit (0.8 degrees Celsius) over the last century, and about twice that in parts of the Arctic† (National Geographic Society, para.2). One way we can observe the Earth getting warmer is by observing the trees. In warmer conditions, the trees get thicker and form thick rings.  

Saturday, August 10, 2019

Annotation - The Tale of Genji Article Example | Topics and Well Written Essays - 750 words

Annotation - The Tale of Genji - Article Example The novel shows how the Lotus Sutra entered Japan on her way from China in the early 9th century thus becomes tied to the courts nobles (Murasaki 67). Tale of Genji is a thrilling novel, which follows the life of a charming and handsome courtier from his childhood numerous adventures to renewed success and exile. It focuses on the painful death of his dearest companion called Murasaki and his son’s closest friend Kashiwagi betrayal. At long run, the novel shifts its attention to Genji’s descendants after his death caused by the devastation after his new wife becoming a nun. The novel revolves around certain themes, which emanates from the characters such as Genji in the novel. The novel depicts the theme of society from the elite group of aristocrats who are more interested in their own leisure because of the location of the emperor at their centre, thus creating a vast society. The aristocrats after obsessions by the breeding and rankings they would sensitized on nature’s beauty through the music pleasures and warm clothing (Murasaki 102). This depicts by Heian courtiers who knew little about the outside world form their capital and less cared. They considered as common people almost becoming sub humans because they rarely or never travelled at all. In the novel, there existed five court ranks with the top three ranks being high court nobles while the fourth and the fifth ranks being the provincial governor class. These classes often sneered at because of its courtified behavior and its lower rank. This depicted the theme of society existed with Murasaki being a Fujiwara and the governor of Echizen daughter. The provincial governors in the novel did well financially, but they considered the three-year duty tour to the provinces to be virtual exile. The Heian trips to the provincial capitals and the religious pilgrimages were the only undertaken travel by the Aristocrats. This act of the Heian Aristocrats lack of

Friday, August 9, 2019

Logistics Essay Example | Topics and Well Written Essays - 250 words - 4

Logistics - Essay Example It also contributes to from utility, based on its ability to make the product be in a form in which the customer can use it. For example, logistics can contribute to production economies, such as lowering the cost per unit. The economic impact of logistics can also be seen in place utility, where it helps in the movement of products from one place to another (Bowersox et al 3). Q 2. A reduction in economic regulation has enabled companies to specify various logistics service levels; therefore, adjusting prices accordingly. It also enabled those who buy transportation services in large quantities to reduce costs on transportation. Reduction in Economic regulation also allowed individual carriers to have the flexibility to pricing and provision of services (Bowersox et al 6). Q 3. The five activities that might be part of a company’s logistics department include customer service, which entails keeping customers satisfied and ensuring that they get the right product. The department may also consist of demand forecasting; this includes estimating the future demand of a product (Bowersox et al 18). Facility location decisions may also be part of a logistics department; this relates to the location of production and warehousing facilities. The fourth activity entails inventory management; logisticians have to consider ordering cost, holding cost, and costs caused by running out of stock. Procurement should also be part of a company’s logistics department; this relates to the acquisition of supplies and raw materials needed for production (Bowersox et al

Is the fiscal stimulus worked during the Japanese Stagnation in early Research Paper

Is the fiscal stimulus worked during the Japanese Stagnation in early 1990 crisis - Research Paper Example Indeed, the government introduced several fiscal stimuli, they were, however, not effective enough to bring back the growth that the Japanese economy had earlier witnessed. Opinions on the effectiveness of the fiscal stimulus abound in literature written by economists with some arguing that the fiscal stimulus was not successful and actually degraded the economic growth due to the crowding out effect; while others arguing that the fiscal stimulus prevented worsening of the economy and should therefore be considered â€Å"successful†. In my opinion, however, the fiscal stimulus did not work and the reason for this, in part, is due to the fact that most fiscal stimulus when actually implemented/applied by the Japanese government was seldom close to what the government actually promised to implement/apply. Therefore, the fiscal stimulus failed to work because whatever stimulus was actually applied was never enough. Following the September 1985 Plaza Accord, the Japanese Yen start ed to appreciate which led to Japan’s export sector getting badly hit. To counter this appreciation of the Yen, the Bank of Japan drastically eased its monetary policy reducing the interest rate from 5% in January 1986 to 2.5% in February 1987. Soon, the real estate and financial markets began to expand rapidly as a result of this monetary easing, creating a huge financial asset bubble. In response to this, the government increased its interest rate to 6% in 1989-90. The sudden tightening of the money supply led the markets to collapse and thus began the onset of a long period of stagnant economic growth in Japan. The real GDP increased from 428,826 billion Yen in 1990 was to a mere 469,480 billion Yen by the end of 2000 (Powell). Statistical evidence of poor performance of fiscal stimulus The discussion about fiscal stimulus and the Japanese 1990s crisis finds root in the Keynesian economic principles. Keynesian economists preach that during a cyclical trough, discretionary fiscal policies can help the economy emerge from the trough. That is, when the economy goes down due to cyclical factors, the government by introducing fiscal expansionary policy (applying fiscal stimulus) can help the economy maintain emerge from the downturn faster. The Japanese economy in the 1980s saw rapid expansion and large building up of asset bubbles. Accordingly and cyclically, when the bubbles burst, the economy started to cool down. However, this time the trough was not due to a business cyclical downturn; the economy had lost steam due to asset bubble burst. Keynesians argue that by applying large fiscal stimulus under such situations, the government can reinvigorate growth. The Japanese government did apply several fiscal stimulus programs but was unsuccessful in spurring growth or controlling other macroeconomic indicators either. Figure 1 below puts into perspective the state of the Japanese economy during the crisis. It shows the real GDP growth rates for Japan and for the US from 1985 to 2002. Figure 1: Comparison of Real GDP growth in Japan and US from 1985 to 2002 From Figure 1, we see that Japan enjoyed high economic growth from 1985 to 1991 where after the economy was more or less stagnant until 2002 except in 1996 (2.6%) and in 2000 (2.9%) where the economic growth was >2% but still well below that of

Thursday, August 8, 2019

The garden that climbs the stairs and national theater concert hall Research Paper

The garden that climbs the stairs and national theater concert hall - Research Paper Example Sustainable development in form of landscape art is a dynamic process, which enables all people to realize their potential and improve their quality of life in ways, which simultaneously protect and enhance the earth’s life support systems. Blanc acknowledges the impacts that landscape art can have on the environment or place and are committed to reduce these by putting up measures and creativity to assist in doing so. In trying to achieve this, Blanc has identified key performance indicators that will assist in their commitment. One of those indicators is to reduce CO2 emissions from existing bad environment and surroundings as well as distribution center’s by at least 50% by 2020, against a baseline of 2006 (Abraham, 180). The second is to reduce CO2 emissions from the new stores by 50% by 2020 against the baseline of 2006. To realize these goals, Blanc knew that major changes had to be adopted in the the National theatre concert hall, and for that reason the landscapers decided to form a garden climbing up which covered the full spectrum of environmental sustainability skills. The aim of the garden could have been to deliver a theatre hall that reduces the impacts on the environment, whilst offering a robust, balanced and operational store. This core team researched, designed and specified a brand new national theatre concert hall (Carron, 12). Gill Smith, who was the leader of the Environmental Sustainable Team at Scott Wilson facilitated the production of the Environmental Sustainability Statement. For the project, two sites were elected which were fundamentally similar. By doing this a base line store was to be built at Gorton in Manchester and a trial Environmental store was to be built at Cheetham. The stores are of similar size and experience similar climatic condition. The only variables are the environmental initiatives within the Environmental Store (Kibert,

Wednesday, August 7, 2019

Topshop Case Essay Example for Free

Topshop Case Essay Introduction A company that’s does business domestically and internationally runs on strong values and foundations. Whenever the thought comes up, of opening up a franchise in a new location, it becomes mandatory for research to be done. The research intensifies when the franchise is supposed to be open in a new country. The following report will give an in depth analysis of the popular clothing retail company â€Å"Topshop† as it would assess the company and   shed light on where the corporation stands now.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The report would also indicate the marketing possibilities of the company of opening up its franchise in Thailand based on assertive theories and research. This would help assimilate about the company’s future motive of continuous prosperity. Company Profile Topshop is one of the leading retail clothing and apparel store for men and women in the world. It success and attribution in UK is very high. Topshop is an apparel retail group of Arcadia owned by Sir Philip Green. Topshop operates more than 300 stores in United Kingdom itself and boast of more than 50 outlets in other countries. Its 90,000 square foot store in London at Oxford circus is an iconic store on its own. The organization has a website from which it takes thousands of orders every day. ‘Topshop is the fashion destination on the British high street. Selling an average of 30 pairs of knickers a minute, 6,000 pairs of jeans a day and 35,000 pairs of shoes every week, its an unrivalled, iconic brand. Blending cutting edge style with purse-friendly prices, Topshop attracts women from their teens to the 40s searching for a weekly fashion fix’ (Topshop).    Company Mission    ‘Our core values relating to any of our activities are integrity, dialogue, transparency, excellence and innovation’  Ã‚   (Topshop). Company Portfolio    Topshop has the best ranged street clothing Great Britain. It has a varied collection of tops, dresses, shoes, knitwear, outerwear, skirt, trousers, accessories, jewellery, lingerie, nightwear and many on hand latest dresses by the famous designers. Financial performance and management    The company after being launched had always done substantial business, by the early 1990’s there was a major dip business. The Topshop was addressed with names and was reckoned to fail. Jane Shepherdson joined the company at a basic level and with hardwork and talent she climbed up the ladder of success ultimately becoming a brand director in the year 1999. Under her guidance and arc, the company blossomed and started having a massive turnover of  £500million of the entire Topshop outlets. Currently Jane Shepherdson has resigned form the post and Kate Moss is now responsible for running the creative designing part. The above graph represents an estimated dip in sales of Topshop from the year 2005 to 2007.The above figures is in Pounds and represent in millions. Price    Topshop price is mid ranged and has a very affordable line of clothing and accessories Marketing Strategy    Topshop has a very definite ‘hit’ marketing strategy.   It believes in conceptualizing the ‘in thing’, in fashion. It basically works on a strategy that takes has high speed and development technique. The following will give a hint of the marketing strategy occupied by Topshop: ‘Young celebrities style themselves in a way that’s moved on to the next season. A year ago when Sienna Miller wore that gilet, we had to pull them forward fast and bump up the order. If you’re in the fashion business, you have to be fast to take the risk out of it. Part of (our success) was that we brought a lot of our production closer to home. We source about 60% of it from Eastern Europe now as opposed to the Far East’ (Jasmine Smith 2007).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The above piece indicates that, Topshop uses a strategy which is based on celebrities and also which is considered as one of the running things in the fashion industry. Also it produces a similar line and range which goes around as the latest gimmick, and all this is manufactured in Eastern European countries which is logistically faster to reach the stores and outlets in Great Britain. Promotion    Topshop using a very street smart strategy doesn’t really have to stress on its promotion much. Time and again it associates themselves with celebrities and all they do is showcase their product in magazines and newspapers. Also already having carved a niche as a brand that promotes the ‘in fashion’, buyers flock into stores and its outlets and it has been seen a no. of times that the fashion stock get purchased in a matter of hours. Also Topshop’s product marketing through has been considered as one of the biggest hit promotional scheme for the company, as it seen thousands of female buyers associating with the brand purchase merchandise online itself. Selling Ambience    Topshop’s outlet and stores have a pretty decent ambience, that entices customers and the feel good factor is shelved in them by the color scheming of the interiors. Its 4 storied monstrous and elegant store at Oxford Circus is magnificently built to lure customers. Topshop’s major shop is also its website, which also is very smartly developed and the customer seeing the verified credentials of purchasing safely, makes the customer feel safe, which is one of its reasons of having thousands of orders to fulfill via the internet.    Topshop’s unique merchandise    Topshop has always founds ways of alluring customers of all fronts. It has gained expertise in making maximum profits by targeting females of all ages and sizes. One of the most unique collections of Topshop is its maternity collection, where popular designs of the store are tailored for pregnant females. It is a unique concept in wooing pregnant females and their range for them is also considered to be one of the best. Topshop also has a very unique collection known as ‘vintage’, which highly reciprocates the collection of the yesteryears, thus providing customers with a choice of clothes between today and yesterday. The biggest hit concept is however the â€Å"tall and petite†, concept, where an entire line is devised for tall and short women. Also the organization is one of the very few in the world who along with clothing line have a very standard and fashionable line of shoes, whose range changes every year.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   This unique merchandise has made Topshop a hot favorites amongst people, and because of this diversity, customers have a very high rating for the store. Topshop Staff    Topshop’s strength can be assessed because of its staff. The company’s employees are the biggest boost, when the customer approaches the store, it is these employees who treat them equally and since they have a certain amount of fashion knowledge; they suggest and help customers to choose products from the store. Also with ever pleasing personalities, they help customers during rushes and are look after giving customer refreshments, when the buyer is scanning through the company’s products.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   A happy staff can be considered as the pioneer of any company and since the company has very transparent rules for promotion, the staff at Topshop becomes more working as they know that higher performances can bag them upper jobs in the company, of which Jane Shepherdson is a prime example, as she had joined the company on entry level and she got opportunities to ultimately become a brand director of the organization. Customer Segmentation    Topshop because of its all time varied clothes line and shoe range, it has a very solid customer background which can be demographically stated from teenage to females above 40s. However a correct demo graph cannot be branded as the no. of females who buy from the company is a lot more than one can imagine. Its high brand awareness and positive strategy has actually not spared many females in the United Kingdom who haven’t ventured into Topshop even one once.    Strength Weaknesses Opportunities Threats Has a sound reputation in the market Lack of financial planning   Can diversify into more new ventures Could distract from core business Topshop till now has been operating in more than 30 countries. Till date it has had a successful stint with its franchises in other countries and to confirm it as one of the leading members of the worldwide retail industry, it becomes mandatory for companies of Topshop’s ability to keep increasing its franchises and explore its product into new countries. In the following part of the report, it will be seen of Topshop’s future in Bangkok and its marketing capacity will be assessed for this venture. Bangkok    Bangkok, the capital of Thailand is one of the leading metropolitan cities of the world. It is often considered as one a city with high amount of tourists and an empowering nightlife. Bangkok is considered to be the gateway of Asia and is a unique mixture of development and tourism. Bangkok market    The city is famous for high purchase of clothing and along with the locals, the foreigners who visit the place too shop for clothes. The clothing retail sector still relatively is untapped for bigger names like Topshop, though merchandise of most of big names is available in the city. Topshop’s marketing mission    The company has a marketing mission to enhance and produce their goods in all parts of the world. PESTLE ANALYSIS    Political- the capital of the country always faces worse fate than the country. The country in its initial days was under monarch rule and it was only in the year 1997 that the constitutional amendment was made for holding general election. Thailand has been a country of political uncertainty, but somehow it has not caused much of a hassle to the retail market or to its tourism. The   elected of Tahksin was deposed by a military coup in 2006, due to the allegation of the   government being highly corrupt. The latest condition of the political scene is as follows: ‘The National Legislative Assembly (NLA) Wednesday passed a government draft bill to lift a ban on registering new political parties by 149 to 4 votes. The draft law is soon expected to take effective after receiving royal approval’ (The Nation politics). Because of the coup the market was affected, but every country has got its fair share of problem, and though there is a mount of political uncertainty, it is expected from the nation to let the markets and shops and tourism prevail in peace. Economic  Ã‚  Ã‚  Ã‚   Bangkok is the high earning capital city of the nation. Thailand’s    economic can be assessed from the following :   Ã¢â‚¬ËœWith a well-developed infrastructure, a free-enterprise economy, and generally pro-investment policies, Thailand appears to have fully recovered from the 1997-1998 Asian Financial Crisis. The country was one of East Asias best performers from 2002-04. Boosted by strong export growth, the Thai economy grew 4.5% in 2007. Bangkok has pursued preferential trade agreements with a variety of partners in an effort to boost exports and to maintain high growth. By 2007, the tourism sector had largely recovered from the major 2004 tsunami. Following the military coup in September 2006, investment and consumer confidence stagnated due to the uncertain political climate that lasted through the December 2007 elections. Foreign investor sentiment was further tempered by a 30% reserve requirement on capital inflows instituted in December 2006, and discussion of amending Thailands rules governing foreign-owned businesses. Economic growth in 2007 was due almost entirely to robust export performance despite the pressure of an appreciating currency. Exports have performed at record levels, rising nearly 17% in 2006 and 12% in 2007’ (CIA world fact book).Bangkok can be considered as a metropolitan city as it has the infrastructure that is required can be compared to other western nations. Socio Cultural  Ã‚   Bangkok like any other metropolitan city has its chare of foreigners staying, thus enriching the culture and the heritage. Out of the total population it is estimated that 94% are Buddhists, the rest are Muslims, Christians and Hindus and also some other religions. Apart from the usual partition of the rich and the poor, Bangkok and also the whole of Thailand also suffer from the heat of AIDS. The no. of AIDS patients has increased tremendously, killing mostly the young people of the nation. The people of the city however are avidly interested in different types of cuisines and also shopping. Most of the generation of the country is pretty much young and also the female population is higher than the men in the country. The country’s educational trend can be assessed by the following: ‘The adult literacy rate among Thailand population too has gone up from 78.6 in 1970 to 95 percent in 1997.   The trend, however, reversed after the economic crises, as the literacy rate went down to 93.1 in 2000.   It is estimated that literate population of 15 years and above will reach to 97 percent in the year 2010’ (World health Organization).    Technological  Ã‚  Ã‚  Ã‚   The country and especially the city rides on technology. The latest technology is all grasped by the youth and the city can be seen using technology well for its advancements. Environment   Ã‚  Ã‚  Ã‚   As most of the cities in the world, Bangkok is also fighting a losing battle with pollution like the rest of the major cities. However it is still less compared to that of other cities like Beijing and New Delhi, but still the rate of pollution is pretty high. Bangkok has beautiful flora and fauna and tourists from all over the world flock the city and around it to get mesmerized in its beauty. Marketing Strategy Bangkok is a place that is booming with the retail sector and more and more people are getting attracted to it. Thailand over the period of years has seen a huge rise in the purchase power of the consumer. The following will help cement the fact about budding scope of retail business in Bangkok: ‘The retail sector has been active throughout the year while protests from small local retailers against national discount stores were growing. However foreign retailers shrugged off the protests and continued to open stores nationwide. The biggest retail development is Siam Paragon, a joint venture between Bangkok Intercontinental Hotels Co (BIHC) and the Mall Group’ (Amazing Thailand). The hunger for having more and more retail stores is endless in the city. It is has been planned of having the outlet in ‘Siam Paragon’. This edifice had been constructed after the tearing put a star rated hotel and the way it has been constructed has been a marvel for most, a sit it is considered as one of the best malls in Asia. This mall caters to the rich and the moderately wealth people. To have a store in the edifice would firstly mean that the That the organization could cater to people who are well to do and also mainly the people who come in the upper middle class section. With thousands of people visiting the mall everyday, the shop couldn’t be in any better place in Thailand for that matter. Topshop has a tradition of delivery fashion quickly. This is possible because of manufacturing units being in nearby locations or in nearby countries. Topshop can also open up a manufacturing unit in Thailand, as here the labor is considerably cheap. This would have two major advantages, which are as follows. The basic cost of the clothing line would come down, which in turn would increase more profits at lower costs. From Malaysia, Topshop can export to other Asia countries that are closer like Malaysia and Singapore. The entire export unit would have to face lower costs for manufacturing and warehousing as costs compared to eastern European countries and United Kingdom is much cheaper hence Topshop would have an outlet at the busiest and the most happening mall of Thailand and would have costs that would be marginal as local labor and resource would be used to get the trade moving. The creative department can also do something for the clothes lineups on the basis of Thai silk, which is supposed to be the best and affordable silk in the world.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The announcement of the arrival of Topshop can be made with a lot of fanfare, which would include local celebrities as brand ambassadors and also lots of publicity can be arranged through the print media. Competitor Analysis Bangkok has many outlets of leading brands, but most of them are not legal bands and a huge population of branded clothes available is duplicate with made in China references. Topshop frankly doesn’t have much competition to face in the city, as the brand itself is very popular on its own. However it would have to watch out for not getting into the piracy and duplicity scandal of clothing line going well in Thailand. Integrated Marketing communications    The publicity of Topshop can be done with popular links and websites of the nation. SEO’s can be put up in websites which has gaming to newspapers to current trendy social networking sites of the city. This kind of publicity would strengthen the integrated marketing campaign of the company and would ensure more and more orders via the internet.    Strength Weaknesses Opportunities Threats Location of the outlet Brand still unknown in Asia   Can use the labor, and start the in fashionable line up for Bangkok at nominal costs Could become a victim of duplicity of clothes lines. Conclusion    It can be assessed from the following report the current situation of the company and its desire to open up an outlet in Bangkok. Bringing the outlet in Thailand would globalize the company on Asian terms, as Bangkok is one of the major access points of Asia. Not only Asians but also people from all over the world come and visit this enticing city. Bringing an outlet to a place where it could get recognition from all four corners is one of the best business future expansion a company can have.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The company from here can only expand, if it can keep a check over a few shoddy elements. Once the market of Bangkok is captured, then it can be assumed that Topshop has made its major entry in Asia, even though it has its outlets in other Asian countries. Works cited: Topshop official website. Accessed on April 28, 2008 from site http://www.topshop.com/webapp/wcs/stores/servlet/TopCategoriesDisplay?storeId=12556catalogId=19551 The nation politics, â€Å"Ban on political activities lifted†. Accessed on April 28, 2008 from site http://www.nationmultimedia.com/2007/07/18/politics/politics_30041398.php Central Intelligence Agency, The world fact Book, â€Å"Thailand† . Accessed on April 28, 2008 from site https://www.cia.gov/library/publications/the-world-factbook/geos/th.html World health organization, â€Å"TRENDS IN SOCIO-ECONOMIC DEVELOPMENT†. Accessed on April 28, 2008 from site http://www.searo.who.int/EN/Section313/Section1525_10862.htm Amazing Thailand, â€Å"Thailand’s economy†. Accessed on April 28, 2008 from site http://www.amazing-thailand.com/Economy.html â€Å"Siamparagon’s official website†. Accessed on April 28, 2008 from site http://www.siamparagon.co.th/v3/index2.html â€Å"Political crisis in Thailand†. Accessed on April 28, 2008 from http://www.anu.edu.au/thaionline/Political%20Crisis%20in%20Thailand.pdf Hadley freeman, â€Å"Topshop will open in New York, with help from Moss†. November 29th Accessed on April 28, 2008 from site http://www.guardian.co.uk/uk/2007/nov/29/lifeandhealth.fashion RUTH LA FERLA, New York Times, â€Å"But Will It Play in Manhattan?† July 21st Accessed on April 28, 2008 from http://www.nytimes.com/2006/06/21/business/worldbusiness/21topshop.html Jasmine Smith, â€Å"Topshop’s turnaround†. June 6th Accessed on April 28, 2008 from site http://www.insideretailing.com.au/articles-page.aspx?articleType=ArticleViewarticleId=651