Public Sector Policies & Issues in Management Assignment Essay

The part of the economy concerned with providing basic government services. The composition of the public sector varies by country, but in most countries the public sector includes such services as the police, military, public roads, public transit, primary education and healthcare for the poor. The public sector might provide services that non-payer cannot be excluded from (such as street lighting), services which benefit all of society rather than just the individual who uses the service (such as public education), and services that encourage equal opportunity. Public sector as a boon (1) Employment: Various public sectors operating in India needs lot of manpower & this provide employment to unlimited individuals according to their education, experience & abilities. (2) Economic Development: Economic development mainly depends upon industrial development. Heavy & basic industries like iron & steel, shipping, mining, etc. are required for supplying raw materials to small industries. Huge capital is required for establishment of such heavy & basic industries. This capital required for these industries is easily & readily made available by public sector but it is practically not possible for a private sector to run these industries. (3) Sound Infrastructure: Rapid industrial growth in a country needs sound infrastructure. Infrastructural industries require huge capital for construction of Roads, Railways, Electricity & many such industries. Private sector is unable to have such huge capital & that also without any high return but public sector can easily afford to provide all infrastructural facilities. (4) Protection to Sick Industries: Public sector, to prevent sick unit closing down, takes over their responsibility & prevent many people from getting unemployed not only this but it prevents unnecessary locking of capital, land, building, machinery, etc. (5) Regional Development: Private sector usually neglect backward area. But public sector organizations set up their units in economically backward areas. By this public sector removes regional imbalance & brings regional development. (6) Government Control: Public sector is wholly controlled & managed by the Board of Directors or other officers appointed by government. (7) Service Motive: Public sector organizations are working with the only motive of providing public utility services to society at large irrespective of profit. (8) Monopoly: Public sector is purely government monopoly. It does not face any type of competition from any private sector. Public sector is working on monopoly, semi-monopoly or oligopoly basis. (9) Modal Employer: Like a good parent, public sector is very much concerned with its employees. It take proper care of its employees & provides job security, sound wages, proper working conditions, training and welfare facilities. (10) Economies of Operation: Public sector due to its large scale operations enjoys economies of large scale operation. Public sector as a bane (1) Inefficiency: Inefficiency results due to the size of the organization. (2) Incentives: There is a lack of incentive for employees to perform if there is no share in the profit or there is an absence of other motivators such as productivity bonuses – accelerated promotion; (this factor can also apply in the private sector if the employee is not given any incentive to perform). (3) Interference: Political interference can occur. They interfere with the free market forces. Hence, Public sector is a Boon to the Indian economy. The Public Sector Enterprises have been the mainstay of the Indian economy and were set up with the purpose to achieve self-sufficiency in production of goods/ services serve the broad macro-economic objectives of higher economic growth facilitate long term equilibrium in balance of payments and Ensure stability in prices and create benchmarks for prices of essential items The government-owned corporations play a pivotal role in the economic development of emerging economies because their participation is higher in the industrial and commercial activities of these economies. Resource constraints and limited scope of the private sector in the early stages of development and planning have set the stage for predominance of the public enterprises in these economies. Thus, public sectors in the leading developing countries of the world (including the countries in the BRIC region) play a very important role. Investments in public sector enterprises have also been greater and have continued to accelerate growth in core sectors of a developing economy (such as railways, telecommunications, nuclear power, defence etc. ). Many a times, public enterprises were created to operate in areas of national and international trade, consultancy, inland, and overseas communication and construction services; as a result, overall profits of the public sector have not been restricted to certain sectors. In other words, the public sector is a heterogeneous combination of basic infrastructure industries, industries engaged in providing trade services, consumer goods industries, etc. Role and Relevance of public Vs private sector in current economic scenario In the earlier lessons you have studied about the various forms of business organization existing under private ownership or in private sector. By private sector, we mean, economic and social activities undertaken privately by a single individual or group of individuals. They prefer to do business in private sector basically to earn profit. On the other hand public sector refers to economic and social activities undertaken by public authorities. The enterprises in public sector are set up with the main aim of protecting public interest. Profit earning comes next. Besides the difference in the objective, the enterprises in both these sectors also differ in many other aspects. In this section let us know the differences between the enterprises of public sector and private sector. Role of Central Public Sector Enterprises Infrastructure: Public sector has made a very valuable contribution in the development of a strong infrastructure and the provision of social and economic overheads, which is an essential precondition for rapid economic growth. This includes development of transport and communication, power, irrigation, education, research and training public health services, housing etc. Strong Industrial Base: Public sector has also made a notable contribution in laying the foundation of strong industrial base. The development of basic and key industries, has all along taken place in the public sector, These industries include iron and steel, heavy machinery, heavy engineering, heavy electronics, heavy chemicals, minerals and oil, cement, fertilizers, etc. The development of these industries in the public sector has laid the foundation of a strong rapid and broad-based industrial growth and has enabled the country to attain self-reliance in a number of industrial items. Export Promotion: Some public enterprises have done much to promote Indian exports. The state trading corporations and the minerals and metals trading corporations have done a wonderful job of promoting exports in all parts of the world. Hindustan steel ltd, the Bharat Electronics ltd are some of the public enterprises which are exporting increasing proportion of their output and earning foreign exchange. Role of Private Sector Enterprises The private sector is usually composed of organizations that are privately owned and not part of the government. These usually includes corporations (both profit and non-profit), partnerships, and charities. The importance of private sector in Indian economy has been very commendable in generating employment and thus eliminating poverty. Further, it also effected the following – Increased quality of life Increased access to essential items Increased production opportunities Lowered prices of essential items Increased value of human capital Improved social life of the middle class Indian Decreased the percentage of people living below the poverty line in India Changed the age old perception of poor agriculture based country to a rising manufacturing based country Effected increased research and development activity and spending Effected better higher education facilities especially in technical fields Ensured fair competition amongst market players Dissolved the concept of monopoly and thus neutralized market manipulation practices Basis of difference Private sector enterprises Public sector enterprises 1. Objective Maximisation of profit. Maximise social welfare and ensure balanced economic development. 2. Ownership Owned by individuals. Owned by Government. 3. Management Managed by owner and Managed by Government. professional managers.

Swing is Back essays

Swing is Back essays The scene: A crowded dance floor. Its dark, the fans are dressed wildly, the music is blaring, and the dancers are going crazy. Its the year 2002. Normally, in this situation, youd expect the music to be some kind of rock, alternative, or even country. However, the music is swing, and the fans are all between the ages of sixteen and thirty-something (aside from a few elderly people sitting in the back and enjoying the music), followers of a recent movement aptly labeled neo-swing. This recent craze of swing music is one that is getting larger all the time. After swing music lost its popularity in the late postwar 1940 s, nobody really expected it to make a comeback. They were wrong. The movement is larger than was ever expected, and still growing. Popular mostly with a generation labeled X, swing music is much more than just music. Its about retro clothing, a new, more laid-back attitude, a dance that lets young people let loose, and the fusion of classic big-band sounds from the old Swing Era with new music. Before one can really understand swing musics recent popularity, its important to know about the Swing Era of the 1930s - 1950s. With names like Benny Goodman, Duke Ellington, Count Basie, Cab Calloway, and Glen Miller, swing music evolved from classic jazz in the late 1930s/early 1940s. Back then, swing music served as a cultural escape from World War II and the seriousness of the times. Its own unique language, dance steps, and call and response rhythms created a subculture that immersed its participants emotionally and physically in the music. However, when the war ended, so did the cultures interest in swing (Mahoney). Today, many people are wondering, Why has swing become popular again? It was gone fifty years ago! Many of the same reasons for its original popularity apply to the recent craze. ...

How to Prove Your Family Tree Connections

How to Prove Your Family Tree Connections There is nothing more frustrating to a genealogist than locating details on an ancestor in a published book, Web page, or database, only to later find that the information is full of errors and inconsistencies. Grandparents are often linked as parents, women bear children at the tender age of 6, and often entire branches of a family tree are attached based on nothing more than a hunch or guess. Sometimes you may not even discover the problems until sometime later, leading you to spin your wheels struggling to confirm inaccurate facts, or researching ancestors who arent even yours. What can we as genealogists do to: Make sure that our family histories are as well-researched and accurate as possible.Educate others so that all of these inaccurate family trees dont continue to procreate and multiply? How can we prove our family tree connections and encourage others to do the same? This is where the Genealogical Proof Standard established by the Board for Certification of Genealogists comes in. Genealogical Proof Standard As outlined in Genealogy Standards by the Board for Certification of Genealogists, the Genealogical Proof Standard consists of five elements: A reasonably exhaustive search for all pertinent informationA complete and accurate citation to the source of each item usedAnalysis of the collected informations quality as evidenceResolution of any conflicting or contradictory evidenceArrive at a soundly reasoned, coherently written conclusion A genealogical conclusion that meets these standards can be considered proved. It may still not be 100% accurate, but it is as close to accurate as we can attain given the information and sources available to us. Sources, Information Evidence When collecting and analyzing the evidence to prove your case, it is important first to understand how genealogists use sources, information, and evidence. Conclusions which meet the five elements of the Genealogical Proof Standard will generally continue to hold as true, even if new evidence is uncovered. The terminology used by genealogists is also a little different than what you may have learned in history class. Instead of using the terms primary source and secondary source, genealogists quantify the difference between sources (original or derivative) and the information that is derived from them (primary or secondary).   Original vs. Derivative SourcesReferring to the provenance of the record, original sources are records that contribute written, oral, or visual information not derived- copied, abstracted, transcribed, or summarized- from another written or oral record. Derivative sources are, by their definition, records which have been derived- copied, abstracted, transcribed, or summarized- from previously existing sources. Original sources usually carry more weight than derivative sources.Primary vs. Secondary InformationReferring to the quality of the information contained within a particular record, primary information comes from records created at or near the time of an event with information contributed by a person who had reasonably close knowledge of the event. Secondary information, by contrast, is information found in records created a significant amount of time after an event occurred or contributed by a person who was not present at the event. Primary information usually carries more we ight than secondary information. Direct vs. Indirect EvidenceEvidence only comes into play when we ask a question and then consider whether the information found in a particular record answers that question. Direct evidence is information that directly answers your question (e.g., When was Danny born?) without a need for other evidence to explain or interpret it. Indirect evidence, on the other hand, is circumstantial information that requires additional evidence or thought to convert it into a reliable conclusion. Direct evidence usually carries more weight than indirect evidence. These classes of sources, information, an original source, and evidence are rarely as clear-cut as they sound since information found in one particular source can be either primary or secondary. For example, a source containing primary information directly relating to the death may also provide secondary information regarding items such as the deceaseds date of birth, parents names, and even childrens names. If the information is secondary, it will have to be further assessed based on who provided that information (if known), whether or not the informant was present at the events in question, and how closely that information correlates with other sources.

Chain of Command Coursework Example | Topics and Well Written Essays - 500 words

Chain of Command - Coursework Example Fortune 500 company and the federal government of the United States are seen to have many similarities when it comes to the chain of command of both these entities. The federal government has several executive branches which primarily act as advisors of the president and also help him to veto certain issues. The Vice President and fifteen executive branches are currently acting as these advisors for the president of America. Same is the case with the Fortune 500 company where it can be seen that a CEO is operating as a sole leader of the company who has several departments under him who act on his discretion. These departments and individuals under him act as the advisors of the CEO and can help him take decisions. Chief Operating Officer acts as a primary advisor of the CEO of Fortune 500 who can make him act in the best interest of the company just like the vice president. The Managing Director then comes in the branch who informs about the condition of the company to the COO or CE O along with the General Manager. The supervisors then form individual departments like that of electors in the federal government. The employees are then working in the company who help to carry out actions. These employees are the same as the employees working under the executive branches of the federal government. The shareholders in a multinational corporation act as the members of Senate in a cabinet. The members of the senate can reject a proposal by the president or accept it when it comes to the interest of federal government whereas the shareholders can also reject or accept the proposal given by the CEO. The difference between these two entities is that these two work in a different manner. Fortune 500 does not have to care much about the general public whereas the Federal Government has to keep everything in mind. The authority of the federal government is much more than the Fortune 500. The federal

Allocation of Funds in the DOE Essay Example | Topics and Well Written Essays - 1750 words

Allocation of Funds in the DOE - Essay Example This document will show the reasons for the re-allocation of the monies toward viable sources of energy, and will also outline the importance of energy conservation as a tool in adjusting from hydrocarbon fuel sources to the alternative energy source formats. Current Distribution of Funds, in millions, for 2011 Projected Distribution of Funds, in millions, for 2012 $100M Nuclear Energy $100M Nuclear Energy $145M Fossil Fuels $45M Fossil Fuels, until projected phase-out $75M Alternative Energy Sources ($40M for Hydrogen and Fuel Cells) ($90M for Hydrogen and Fuel Cells) ($15M for Solar Energy) ($10M for Wind) ($25M for Wind) ($10M for Biomass) ($0 for Water Power) ($40M for Water Power) $30M Energy Conservation and Weatherization $50M Energy Conservation and Weatherization Our planet is in crisis. We are technologically more advanced than ever, but our advancement comes at a price. We need to face the reality that our energy consumption is far exceeding the fuel resources we are using to sustain our lifestyle. Wood, coal, petroleum - each resource we have employed since we discovered how to turn energy into power has become a part of the global problem which it is now too late to solve: how do we save our planet from ourselves? In reviewing the alternatives for energy sources and the technologies currently exploring those alternatives it is my recommendation, based upon the book The End of Oil by Paul Roberts, that the following areas merit the bulk of the available funds: Energy Conservation and Weatherization, Nuclear Energy, and of the alternative energy sources that have been explored, Hydrogen and Fuel Cells. The abundance of a given resource is a deciding factor in determining which technologies merit funding. The question is which resource will carry us the farthest, making it the most worthy of investment? Let us consider the merits of the various resources, starting with coal, which falls under the category of fossil fuels. Coal was literally the corner stone of the Industrial Revolution at the turn of the last century. (27, Roberts) However, in the twenty-first century, with a century of pollution having adulterated our environment, Roberts points out that we have no choice but to consider cleaner sources of energy. Coal did, however, replace wood as an energy source, and it was able to achieve a technological leap previously impossible with wood: â€Å"Newcomen’s engine took the process one step further, by converting the heat energy from combustion into the physical, or mechanical, energy of work.† (28) Still, as a renewable energy source, it is found lacking. Coal and other fossil fuels are finite resources, making them unworthy of further financial investment. The Department of Energy is hereby charged with managing the re-allocation of funds to renewable sources of energy. The Department of Energy must also utilize the re-allocated funds in the Energy Conservation category to maximum advantage, for the following reason: â€Å"Changing our energy sources has historically been a highly disruptive process.† (15, author) This is to say that whenever people have negotiated the transition from one energy source to another, the change is slow to take effect because the existing technology works best with the resources currently

Health Care Communications Methods Nursing Home Option 1 Research Paper

Health Care Communications Methods Nursing Home Option 1 - Research Paper Example Therefore, as an administrator of the nursing home, he or she has the responsibility to arrange how these patients are going to enjoy their rights to medication. Therefore, the administrator has to choose communication method that will be effective to every resident either traditional, electronic or social media method. Ancient communication involves using brochures, pamphlets and booklets that are intended to reach audience randomly. However, it is expensive to incur the cost of printing health information in these materials when a few copies are required. Therefore, to be cost effective, many copies of these materials are printed at once.Traditional communication is associated with some advantages such as: convey a precise message because developers of the information seek to produce materials and programs that would meet the need of a large number of potential users, different subgroups in the society were able to access different version of material from the writers. On the other hand, traditional communication hasits disadvantages such that, it is very cumbersome to print a large number of information materials for a large population since the writers writes distinctive information for different population, additionally; if the information to be printed involve a few copies, it is very expensi ve. Lastly, to customize on population outreach of information by the administrator to different individuals will bedependent upon quick processing of large volume of data hence residents can misunderstand information leading to ineffectiveness of the administrator to the residents. Emergence of tailored health communication was an indication of growing marketing approach to modify communication in nursing home formedby uniting various innovations at once. Tailored health communication (THC) refers to bringing together information and performance change plans expected to get to a particular person

Innovation Management at Airlines Industry

Innovation Management at Airlines Industry Executive summary In a business context, innovation as a new idea means the creation of value proposition where customers needs are fulfilled through an integrated combination of goods, service, systems, process and technologies. This paper brought out an innovative idea for airlines industry, which could minimize the cost by reducing the cabin crew in order expand the market growth for the low cost budget airlines. The idea was the installation of vending machine in the aircraft. As a cross functional team, the idea would be implemented by the low cost budget airline: Easyjet, whose main objective is to be the best low-fare airline in the world. As a cross function team of Easyjet, quite few ideas were assessed before come to the final one. By analysing feasibility and justifying, the team found that if Easy jet installs the vending machine in their aircraft, they could cut one of their cabin crews in an operation. It would reduce their cost as well as bring flexibility of customer service. The minimisation of cost paves the way to competitive low-fare by reducing the ticket price. In this report, the team also sorted out the potential problem which could arise at start of the introduction of vending machine in aircraft as well as recommend how to overcome these situations. Setting up of vending machines requires a slight change of aircraft design as well as needs special version of vending machine, which is suitable for aircraft use. The teams design unit made a probable design of the aircraft, which is displayed in the report. Additionally, the maintenance unit provided solutions for the future maintenance of this product. Introduction Innovation is the commercialization of creativity. European Foundation for quality Management defined innovation more precisely, as innovation is the transformation of ideas into product, service, process and systems and social interaction. It creates new streams of value that satisfied stakeholders and drive sustainable growth (cited in Mele, 2009). This is the new emerging phenomenon in business philosophy. In fact, innovation could be continuous improvements and radical or even discontinuous idea of any product, process or it could be any service industry (Stamm, 2008). Innovation is crucial for present competitive and ever changing environment. As a mature industry, Airlines companies are encountering massive competition. As a result, innovation or creating a value for customer is the key in this business. However, continuous or regular changing is not quite possible for this highly expensive and risky industry. Although, the airlines industry which take an initiative to create a value for money, it can be a leader in this business arena. The selected company is Easyjet following the cost leadership strategy. Thus, the new proposed idea as well follows the cost leadership strategy. Before selecting this idea, a lot of ideas were generated. At the end, the installation of vending machine in aircraft is selected to create a new value for the Easy jet airlines. Why the innovation is crucial for Easyjet and viability of the proposed idea are explained in justification and reason for adopting innovative strategy section. Meanwhile, the proposed design of setting up vending machine in aircraft has been presented in this report. L ater, the predicted problem is identified and recommended the solution as well. At the end, learning process will show how this idea was developed. Preliminary investigation: This is the first step to develop any potential idea at which stage projects technical and marketplace merits are determined (Stamm, 2009). This project has centred the market of airlines industry. As a mature industry, airlines companies are generating and implementing different innovative projection in order to survive in a highly competitive market. One of them is the cost strategic innovation has been brought in the UK by the two airlines industry, namely: Ryan air and Easy jet. Easy jet is the proposed company in this project. Analysing its market share, market growth, consumer needs and priorities and core competencies, this project identified the cost effective innovative idea, which is installation of vending machine in the aircraft primarily for short haul distance. Logic behind this proposal is reducing the cabin crew in order to cutting the cost. On the other hand, it would bring the flexibility in customer service because customers need not to wait for food or drink. Furt hermore, there would be variety of food and drink in the vending machine. Considering technical side of setting up vending machine, aircraft will be redesigned to a small extent. Justification for the Innovation Easyjet is currently the second largest low budget airline in Europe. In 2009 passenger numbers increased by 3.4% to 45.2 million this is as a result of Easyjets unique selling proposition of offering the lowest prices to the most convenient airports. It currently flights to 114 destinations on over 400 routes. It compares favourably with the model of Ryanair (currently the largest airline in Europe) which offers the lowest fares but to secondary airports (EasyJet, 2010). Easyjets strategy and business model is based on four key indicators (Appendix-2) As suggested by Buckman (2007), the next big wave in automation, and travel technology overall, will focus less on the process and more on the people. Moving forward, it will be more about how technology can enhance and improve the travel experience from booking to baggage. Low price, a variety of destinations, value for money and efficiency are core competencies of Easyjet. Those core values should not change regardless of environmental turbulence (Collins and Porras, 1996). Its strategies require cost reduction and other profit sources are more important than travel fares as a source of revenue. The chart below shows an outline of how Easyjet compares to its nearest competitors in the airline industry in Europe. Easyjet RyanAir British Airways Quality of Service: The quality of Easyjets service compares favourably with that of Ryanair which is the leading brand in the low-cost Airline model. It however does not provide the same level of service as the network airline British Airways. Destinations: Easyjet goes to fewer destinations than Ryanair. However, it does favour primary airports over secondary airports which give it a marginal advantage to customers who prefer to arrive closer to the city centres. It goes to more destinations than British Airways in Europe. Price Advantage: Easyjet has a distinct price advantage over the network airlines due to its no-frills pricing model. Its prices are low but can be lower if it chooses more secondary airports like Ryanair. The analysis above shows that Easyjet is not the market leader in any of its key competencies. it is therefore necessary for Easyjet to improve its position. This can be done through innovative change in customer service. Reasons for Adopting Innovative Strategy With the opening of political boundaries across Europe, the airline industry has seen tremendous growth in recent years. More and more passengers are travelling across Europe for business and leisure. This has allowed for the emergence of low cost airlines right across Europe. There has also been increased competition from the high speed rail industry with companies like Eurostar increasing their market share in the transport industry. The airlines have also been affected by the recent fluctuations in fuel prices and economic downturn. In 2009 Easyjet was able to make modest profits of  £54.7million despite these challenges. Moreover, there was a higher increase in revenue from ancillary sources (Appendix-2). As the company model is based on reducing ticket price, it is preferable to maximise revenue from ancillary sources while reducing cost. In line with easyjets strategic priority of developing a winning customer proposition and its ability to use technology for innovative change it has been reviewed various possibilities for improving the customer experience to achieve growth. They include: Offering a standing service for short haul flights. (Appendix-2) Enhancing the EasyjetPlus card service (Appendix-2) In-flight vending machine, which is explained below. This product would allow customers a low-cost self service that is easily available once on the flight. It would also reduce the workload of the flight attendants. It opens avenues for direct sales of products from Easyjet and third parties. This option allows Easyjet the opportunity to increase revenue by providing advertising space for third party suppliers. This would help improve the brand and ancillary revenue. It would be innovative as it is a new product to the market and Easyjet could possibly gain additional revenue by licensing the product to other airlines once developed. It would however require investment in development of the concept and implementation. Design Easy machine (vending) are going to locate in some part of the Galley (kitchen) where not only food and beverages kept but also contain flight attendant jump seats, emergency equipment storage, and anything else that flight attendants may need during the flight. As below image indicate, normal aircraft like A319 has two galley areas which usable one for coffee machine and one for food and beverages. Easy machine in fact could be installed in galley area for more safety issue and as mention above just occupy some space and it produces from very light and strong plastic material. It is necessary to state that Easy machine totally redesigned and resized in order to fit and stick in galley. The colourful design of setup vending machine in aircraft and possible installation place is displayed below in two pictures: Potential problem and related solutions: In this part, the aim is to identify potential problems and threats, which could hinder the process of setting up the vending machine. At the same time, how to overcome these issues are explained here. In order to set up vending machine in an aircraft, Easy jet could ask some additional modification to their supplier for introducing compatible vending machines. However, setting up vending machine in an aircraft is not an easy task. It is estimated that, the following issues could be occurred when Easy jet will install the vending machine in the aircraft. These are broadly analysed as well as finding the problems with solution have been stated below. Safety Problem analysis: safety measure is considered to be the prime reason of concern while installing the vending machine. As there is a potential risk when plane taking off or landing and there is a possibility of vending machine to falling down on the floor. Furthermore, it could bring an enormous accident for the aircraft. It could also injured careless sort of passengers when they pass the vending machine. After analysing safety reason, two main issues are identified, which are potential threats for installing vending machine. The issues are:  · Stickiness of vending machine on the aircraft  · Indication of vending machine, where it would place Solution: the proposed installation of vending machine in the aircraft should be designed especially as it could viable for aircraft use. For the first issue of safety, vending machine should be attached on the floor as well as stick in the aircraft ceiling. As it should be unmoveable, even if when plane taking off and landing on the ground. Considering the second issue; a flashy sign can be tagged on the vending machine or around the vending machine. It would act as caution when anyone is passing by the vending machine. It would also remove traditional trolley as well as reduce congestion in the galley area, which has a potential benefit for in-fight staffs (Appendix-4). Weight Problem: The weight of the vending machine was discussed as one of the key issue and needed thorough analyses while setting up vending machine in the aircrafts. Since, many instances of plane accident indicate the underlying weight related problems; Easy Jet should consider it from plan to implementation. As a result, it should be viable for aircraft capacity. Also, the weight is related with carrying passengers as well as luggage. Thus, Easyjet should consider two issues for weight related problem. These are:  · The weight of the vending machine  · The weight capacity of aircraft Solution: the proposed vending machine should be specially built for aircraft. Meanwhile, Average vending machine weight is 310 kg with 360 can capacity (Cokevending, 2010). It is built with metal and as a result, it is heavy. However, using plastic can reduce the weight. Recently, plastic vending machines are available in the market. Thus, it is feasible to think for installing plastic vending machine in the aircraft. Legal Problem: this potential threat might come from government approval. This is because; it is related with aircraft safety. In the meantime, public pressure could be arising as a new innovation process. Since, it is related with aircraft reengineering. Another question would be aroused about the cutting down of staff as there is standard ratio of staff should available in service operation. As a result, the following issues should consider before launching the vending machine in the aircraft.  · Managing related governmental department for approval  · Increasing public trust  · Staff reduction issue Solution: for pursuing government approval, Easy jet could prove that this innovative changing is viable for aircraft. It is taken because of reduce cost. Since, it is not a radical innovation. Thus, it is not tough enough to make people believe that this change is feasible for aircraft carrying capacity. Consequently, easy jet can introduce advertisement campaign for bringing the trust on public. One of the main objectives of the fitting up vending machine in aircraft is reducing the staff. Thus, this low cost leadership airlines industry can be bringing down their operation cost. However, there is a legal issue about the standard ratio of cabin crew, which has to be considered before reducing the staff (Appendix-2). Space reduction Problem: installing vending machine in the aircraft means shrinking the space of the aircraft. Length of existing vending machine of coca cola is 102 cm. Though, vending for aircraft would be customized, but it will take some space. Thus, potential issues could be:  · Occupancy of space by installing vending machine  · Reducing the space from aircraft Solution: though vending machine will occupy some space, it has other potential benefits. Drink and food service will be self served. However, this space reduction could not impact hugely in aircraft. Meanwhile, it would be competitive trade off to be set up vending machine for aircraft, which would be customized only for aircraft. Finance Problem: Easy jet has to invest some money to restructure of its aircraft for setting up vending machine. Thus, following issues could be installing vending machine:  · Restructuring cost  · Set up cost Solution: moderately less amount of money is related for installing vending machine. The proposed vending machine in aircraft would be specially made for Easy jet aircraft. Thus, its production cost will be split in such as; material cost, setting cost and other related cost. Considering all this aspect, it could be assumed that setting up vending machine would not be an expensive venture. Consumer credibility Problem: restructuring and redesigning the aircraft is more risky than ground vehicle. Public intimidation would be high if the restructuring will not be proved to be safe. Thus, significant threats of safety should be measured. These could be accounted below:  · Inconvenience for passengers  · Possible queuing for food and drink Solution: Easyjet carries passengers for short haul distance. The installation of vending machine is primarily for short haul distance air travel. As a result, inconvenience of passenger would not be high. Rather, passengers do not need to wait for crew member as it is self service. Keeping attention of possible queuing, the member of staffs could check all over the flight as passengers could take food or drink without any hassle. Maintenance of vending machine innovation The Easyjet has to consider the following issues for the maintenance of vending machine: Customer use of vending machine Customer can buy any product by coin, paper note and debit or credit card (chip pin). It is big issue for customer which currency will accepted by this vending machine. For solving this problem machine have to set the program that it will accept most of the familiar currency. Vending machine supervising Before start the flight, supervisor (cabin crew) has to visits machines and dispenses soft drinks, candy and snacks, and other items. They collect money from the coin and cash-operated machines, restock merchandise, and change labels to indicate new selections. They also keep the machines clean and appealing. Supervisor should have enough training to supervise this machine and to manage the passengers to assist them to buy their food, drinks or other things. Break down and solution If machine break down, it would be advisable that most of the control functions can be managed by an integrated circuit board (Appendix-2). Managing vending machine food supply Easy jet already has contracted with some brand food and drinks company. In year 2009 they started contract with world famous coffee company Starbucks (EasyJet, 2009). These types of company can supply vending machine food. Reflection of learning process: The new big innovative idea was developed by the four members. As it has been known that innovative idea always needs brainstorming and lots of challenges have to overcome before evolving any viable idea. Since it has been instructed that this potential idea should increase the opportunities of market growth for the selected company, the four members have worked through generating ideas related with different business. Officially, as it is assigned by administration to compile the report in six week period. The task was organised weekly such that the first two weeks was developing different ideas and subsequent researching as well as collecting relevant materials based on the selected idea and company. Meanwhile the team has contacted with different vending machine companies for the suggestion to setting up vending machine in aircraft. Discussion of first meeting was basically organising the team members, structural format, assigning the role to the members, and deciding who would maintain the contact with all others members as a coordinator. The role of Coordinator implies by Crossman (2008) as this person will have a clear view of the team objectives and will be skilled at inviting the contribution of team members in achieving these objectives (p.198). The following meeting was to come in the point where the team decided to select an airlines company as topic to develop innovative idea. The session was garnished with quite a few exchanges of ideas, views, comments and critical discussion. Finally, the team has picked the idea of setting up vending machine in the aircraft. On the other hand, as a cross functional team, team members are viewed themselves as a members of their function (Crossman, 2008). Thus, this project work was split such as market and cost analyses for new innovation, identifying problem and related solution, design the aircraft for setting up vending machine and maintaining after installation. As a completely new idea, the team faced a lot of challenges to prove the viability of project. All of the subsequent meeting held on bases of testifying the perfection of this project. While making the progress in setting up the vending machine for aircraft, the team encountered few key issues. As challenges grew more, the team rather focused on uses of the light weight plastic material, instead of heavy metal made vending machine. Furthermore, it has been estimated by the team that, this step would be suitable like low-cost strategic airlines mainly Easyjet. Because they can adapt the policy by reducing the numbers of cabin crew and recap the installation cost of vending machine. Additionally, it could sustain steady market growth. 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